Post by: IBA International in Strategy
Turning data into media coverage using surveys, aka research, is back in the news cycle again!
Post by: IBA International in Strategy
Research shows that PR professionals are on the hunt for new software and digital solutions as global search volumes have continued to increase for almost all keywords around PR technology such as ‘PR tools’ and ‘PR database’. So, just where…
Post by: IBA International in Comment
A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…
Post by: IBA International in Strategy
Already the smart tech processes of the Industry 4.0 revolution is having to bow to the human and social power of Industry 5.0. Hyper-personalization is humanizing smart tech and is one of Industry 5.0’s lead transformers, and it will also…