The dupe to dupe the dupers: the B2B takeaways from the Olaplex marketing campaign

Post by: IBA International in Comment
What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…
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13 Oct 2023
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