Post by: IBA International in Monthly Roundup
The latest on IBA taking a leaf out of the B2C book for its B2B-focused campaigns, and vice-versa!
Post by: IBA International in Strategy
Muck Rack recently released its State of PR 2024 report, we were quick to have a detailed pick through to find out what’s new.
Post by: IBA International in Strategy
Here we dive a bit deeper into the announcements at Apple's annual Worldwide Developers Conference. We had questions on whether Apple would deliver big on its promise for new AI developments or become the latest piggy-backer on the AI bandwagon…
Post by: IBA International in Strategy
As AI fatigue sets in, the world waits for Apple’s pronouncements on AI