The intersection of B2B and B2C marketing

The latest on IBA taking a leaf out of the B2C book for its B2B-focused campaigns, and vice-versa!

Behind the Muck Rack State of PR 2024 numbers

Muck Rack recently released its State of PR 2024 report, we were quick to have a detailed pick through to find out what’s new.

Is the latest OpenAI-Apple partnership an open goal for Microsoft?

Here we dive a bit deeper into the announcements at Apple's annual Worldwide Developers Conference. We had questions on whether Apple would deliver big on its promise for new AI developments or become the latest piggy-backer on the AI bandwagon…

You heard it here first: Google’s AI roadmap is now the meme of the internet!

As AI fatigue sets in, the world waits for Apple’s pronouncements on AI