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Post by: IBA International in Strategy
Classic content with value that stands the test of time is key to a winning content marketing strategy
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Post by: IBA International in Strategy
State of the Media Report 2024 reviewed, from the journalist’s PoV Imagine being a journalist, inundated with media pitches and press releases on a daily basis. As much as one in two journalists receive 50 pitches per week and most…
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Post by: IBA International in Comment
Marketing and comms teams have experienced the trickle down of a data-first focus, but can they become blinded by the numbers?
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Post by: IBA International in Monthly Roundup
The latest on IBA taking a leaf out of the B2C book for its B2B-focused campaigns, and vice-versa!
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Post by: IBA International in Strategy
Here we dive a bit deeper into the announcements at Apple's annual Worldwide Developers Conference. We had questions on whether Apple would deliver big on its promise for new AI developments or become the latest piggy-backer on the AI bandwagon…
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Post by: IBA International in Strategy
As AI fatigue sets in, the world waits for Apple’s pronouncements on AI