The ghouls of October past: All treats and a few PR tricks of the trade this month!

We are now marching full steam ahead into the final months of 2024, and although some may argue that the most exciting months are yet to come, October has dished out its fair share of activity to keep us on…

Seeing is believing: How to make an impression on younger B2B buyers in 8 seconds

According to a new survey by LinkedIn, social video is now the most “compelling and trusted format” influencing B2B buyers in the technology market.

Get personal with data-driven PR

The link between PR and data is invaluable – but don’t get lost in the numbers!

Time for B2B organizations to get serious about brand safety in the age of AI

In the age of AI brand safety must be on the mind of PR and marketing professionals to ensure they harness the good, not the bad from AI tools.

Winning PR tactics straight from the IBA playbook

Final approach to Q4, and the activity hopper is full with client events, news release momentum, and our content pipeline is full to the brim!

You heard it here first: The movement to open up social platforms gets an adrenalin rush!

It’s only been four months since our first Talking Propeller Heads explored the topic of the Fediverse, but Zuckerberg’s support for this open social platform has a new champion with the launch this week of the Social Web Foundation. Read…

News is only news when it appears in print – or maybe on social media?

How the new world media of TikTok and Instagram are turning the tide on traditional news consumption.

Are we heading for an AI Winter of discontent?

As the colder months of winter loom nearer for those in the Northern hemisphere – could this be seen as a metaphor for AI’s future too? AI winter has been coined to describe the period of time after the overhype…

IBA spins two sides of the PR coin during the ‘Summer Silly Season’

This month we’ve not let the PR momentum slow down. In order to secure upcoming coverage during a period of back-to-back summer holidays in Europe and major statutory holidays across North America, you need a flexible approach to PR programs!

How AI will affect the future of search

The AI-driven search era is beginning, how can marketers evolve their content creation to meet it?