Is the latest OpenAI-Apple partnership an open goal for Microsoft?

Here we dive a bit deeper into the announcements at Apple's annual Worldwide Developers Conference. We had questions on whether Apple would deliver big on its promise for new AI developments or become the latest piggy-backer on the AI bandwagon…

You heard it here first: Google’s AI roadmap is now the meme of the internet!

As AI fatigue sets in, the world waits for Apple’s pronouncements on AI

May the PR force be with you!

Event season is in full swing with pre and post event follow-ups, another huge primary research project fuels the content pipeline, and a new social media universe is discovered in the Fediverse.

It’s turbulent times in the Social Media industry – so how should B2B marketers respond?

There has been digital shed loads of changes and developments in the social media industry since our piece at the beginning of the year. Today we take a deep-dive into the standout B2B social media updates you need to know!

Google goes public with its AI roadmap – but what does that mean for Search?

A B2B marketing and PR review of the recent Bloomberg interview with Google CEO Sundar Pichai.

IBA Talking Propeller Heads: The open future of social media in the Fediverse

Check out our IBA Talking Propeller Head webcast to learn the real story behind Meta’s seismic move to the Fediverse.

What on Earth have we been up to this April?

This month saw the return of Earth Day – an event dedicated to promoting a sustainable future for our planet, and a day that has not been lost on our clients, who have embraced the sustainability theme with open arms.

You Heard It Here First! Gen-AI content will seriously impair your SEO

In the battle of good and bad SEO, marketers need to pick and side, and a hat!

Quantitative vs. Qualitative data in PR

Campaign measurement is all in the data, but it’s not just all data. A successful PR campaign is all about doing what is counted, and what counts.

You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted

It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…