Post by: IBA International in Monthly Roundup
We are now marching full steam ahead into the final months of 2024, and although some may argue that the most exciting months are yet to come, October has dished out its fair share of activity to keep us on…
Post by: IBA International in Strategy
According to a new survey by LinkedIn, social video is now the most “compelling and trusted format” influencing B2B buyers in the technology market.
Post by: IBA International in Strategy
The link between PR and data is invaluable – but don’t get lost in the numbers!
Post by: IBA International in Strategy
In the age of AI brand safety must be on the mind of PR and marketing professionals to ensure they harness the good, not the bad from AI tools.
Post by: IBA International in Monthly Roundup
Final approach to Q4, and the activity hopper is full with client events, news release momentum, and our content pipeline is full to the brim!
Post by: IBA International in IBA Talking Propeller Heads
It’s only been four months since our first Talking Propeller Heads explored the topic of the Fediverse, but Zuckerberg’s support for this open social platform has a new champion with the launch this week of the Social Web Foundation. Read…
Post by: IBA International in Strategy
As the colder months of winter loom nearer for those in the Northern hemisphere – could this be seen as a metaphor for AI’s future too? AI winter has been coined to describe the period of time after the overhype…
Post by: IBA International in Monthly Roundup
This month we’ve not let the PR momentum slow down. In order to secure upcoming coverage during a period of back-to-back summer holidays in Europe and major statutory holidays across North America, you need a flexible approach to PR programs!
Post by: IBA International in Strategy
The AI-driven search era is beginning, how can marketers evolve their content creation to meet it?