New client, hot topic, top coverage – the power of three! The shelf life of good content, and organic coverage on our own turf

St Patrick’s Day may have been a couple of weeks ago and the Irish raiders may have won the day at the world-renowned Cheltenham jump racing Festival, but a little leprechaun must have sprinkled its magic on the IBA office as it’s been another bumper month.

Our new client opens with a placement in one of the biggest B2B tech media outlet in the U.S., prediction pieces show off their shelf life by gaining a plethora of placements across a range of industries, and the power of a good social media presence shows its value, plus much more. So, let’s crack on with this month’s round up to see what magic the IBA team has worked on!

PR momentum paves the way for a new industry foothold

To build successful and consistent media momentum, it’s all about creating an arsenal of PR deliverables that are delivered through a busy pattern of communication across key markets – and this is just what we are doing for our connected workforce software client! As my colleague Hannah mentioned last month, we already had excellent initial traction for what was a pretty significant launch announcement, and the story just keeps giving!

PR coverage is key to gaining traction but always difficult where the client has little or no media-facing brand awareness, so to help our new client, we capitalized on the media traction surrounding the running story of top spatial computing driven by those fetching Microsoft Vision Pro headsets. Our editorial team created a byliner weaving in our client’s key messaging.

Following pitching to our target manufacturing and tech press, we’ve already secured three placements, including (fasten your digital seat belts) in The Fast Company, one of the biggest B2B technology publications in North America. We’re now into double figures for coverage, all in targeted media – the signal? Our client is showing customers and prospects that they’re a big and successful player in this space.

The prediction pot of gold shines again

Q1 of every year is always busy for IBA as we help our clients showcase their subject matter experts who flex their opinions and predictions on what factors will be the most influential on their industry for the year ahead.

This year we kicked off early with a future view of two markets – military and defense, and commercial aviation for our global A&D client, which were quickly snapped up by the media – gaining 12 placements across the globe so far with more still to come.

We’re aware of a bit of media AI-fatigue at the moment so we were keen to work with our data movement client to write a forward view of practical use cases of AI in intelligent applications and platform engineering. With three in the bag and more in review, it’s a reminder to all of us about the long shelf-life predictions pieces can hold!

No luck required, just a strong earned and social media presence

Our social media team regularly keep tabs on what’s hot in the B2B PR and Marketing world and this month it’s us! A top PR and Marketing journalist who writes for LinkedIn Ads Blog referenced our CEO’s advertising spend piece in the ‘What to Read’ segment of her optimizing B2B strategy article.

The key takeaway from this opp? Building company positioning momentum in top publications means you get organically noticed by your target media, resulting in organic pick up, no pitching required! The value? Rubbing shoulders with some of the biggest names in the industry and getting within their circle can only mean one thing – our CEO has become a trusted B2B influencer!

We’re marching strong into the remainder of 2024

It’s been another shamrocking month at IBA, putting us in a strong position as we head into Q2 and the rest of 2024, with plenty of placements to come and some exciting press releases flying off the shelves. So, I’d better put my Guinness down and get back to it!

Sam Walker is PR Executive at IBA International.

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