We look into ChatGPT’s crystal ball for 2024

Post by: IBA International in Comment
The IBA team is putting generative AI to the test by asking it to predict the top B2B technology trends for 2024 onwards. We’re conducting a bit of an experiment to see how in the loop gen-AI really is on…
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10 Nov 2023
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Bringing behavioral science into content marketing and the sales cycle

Post by: IBA International in Strategy
IBA and its press relations campaigns are rooted in communications theory – so we’re no stranger to looking at B2B communications through a scientific lens. This week, we’re talking about the psychology behind prospecting, why and how buyers make purchasing…
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19 May 2023
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