Post by: IBA International in IBA Talking Propeller Heads
Check out our IBA Talking Propeller Head webcast to learn the real story behind Meta’s seismic move to the Fediverse.
Post by: IBA International in Strategy
Understanding the B2B sales funnel is just the beginning of the journey. From there on, it’s about optimizing and facilitating the way prospects and leads interact with a B2B organization online during the buying journey – think content marketing, account-based…
Post by: IBA International in Strategy
To kickstart 2024 we’ve taken a look at HubSpot’s recent Marketing, Sales, and CX Pulse Check report to see what PR and Marketing lessons from 2023 can be taken forward into the New Year
Post by: IBA International in Monthly Roundup
This November as PR and marketing budgets are being finalized, planning for the year ahead is very much underway for our clients and the IBA team! It’s true the content lifecycle never truly stops, but what fuels this messaging engine?…
Post by: IBA International in Comment
The gap between B2B and B2C buyer behaviors has become closer as new technologies increase expectations for information access, convenience, and service. Excellent CX is no longer solely in the domain of Amazon-type retail giants – B2B customers want it…
Post by: IBA International in Strategy
Already the smart tech processes of the Industry 4.0 revolution is having to bow to the human and social power of Industry 5.0. Hyper-personalization is humanizing smart tech and is one of Industry 5.0’s lead transformers, and it will also…
Post by: IBA International in Monthly Roundup
It’s the end of June, so that can only mean one thing – a monthly IBA roundup! We’ve been Busy IBA Bees since our May review, despite now entering the much hyped “summer lull” – an event experienced mostly in…
Post by: IBA International in Strategy
The pandemic downtime has allowed event organizers to rethink processes, planning techniques, and metrics – so where do things stand now? Gone are the days of prioritizing vanity metrics – which, put simply, means goals that look good on paper…