Will AI take away our content creation jobs?

Post by: IBA International in Comment
Research by Deloitte shows almost half of U.S. business executives expect AI to be critical for their operations by the end of 2020. The latest Gartner Hype Cycle shows us that adoption of most technologies associated with AI – such…
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27 Nov 2019
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The importance of storytelling – content leads the way

Post by: IBA International in Comment
Storytelling is not just for kids and campfires. ‘Narrative’ is an integral part of how we consume and understand information and is no different for B2B organizations looking to get heard. ‘Proper’ thought leadership can paint a picture. It provides…
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24 May 2019
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Getting started: Quick copywriting tips for fast results

Post by: IBA International in Strategy
Writing to a deadline is not always easy, but is a fact of everyday life at an international PR agency – it always seems to be EOB somewhere. When it comes to copywriting, everyone tends to do things a little…
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01 Sep 2017
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