Post by: IBA International in Monthly Roundup
February has been jam-packed or lemon-packed full of events – depending on your taste!
Post by: IBA International in The Spin Bin
You have the right to remain silent… said the journalist to the subject matter expert, marketing department and PR team.
Post by: IBA International in Strategy
In my last blog, I spoke about how company executives are at risk of blundering into a controversial or negative comment if they are unsuitably prepared for a press interview, and the topics they should stick to discussing. We’ve been…
Post by: IBA International in Strategy
10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…