Post by: IBA International in Strategy
As PR pros, a lot of our job relies heavily on our ability to understand the journalist’s mind, their objectives, and how to get their attention – the essential ingredients to translate outreach into coverage for client PR and marketing…
Post by: IBA International in Strategy
Remember that old PR mantra “it’s not what you know, it’s who you know” said rather cockily by PR execs to describe their ‘special’ relationship with journalist? At IBA we have always known this is not the case.
Post by: IBA International in Comment
It’s that time of the week again! Last year we looked at how national newspapers were reporting on the pandemic, with lockdown hindsight and panic-induced articles around supermarket shortages. Ring a bell?
Post by: IBA International in The Spin Bin
In the first part of this short trilogy on news, I argued that news is now part of the entertainment industry by bringing three witnesses to the stand. I now bring to the news stand that news is now a…
Post by: IBA International in Comment
2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…
Post by: IBA International in Comment The Spin Bin
The coronavirus pandemic has forced us all to pause and take stock of our lives over the past few months. Socializing with friends, visiting family members and jetting off on holiday are things we’ve all taken for granted at some…
Post by: IBA International in Strategy
Traditional bricks and mortar PR agencies just don’t get it. Their traditional line of ‘we know the journalist’ was falling down pre-COVID and has almost certainly jumped off a cliff post-COVID. These PR agencies lead with their ‘contacts’ first –…
Post by: IBA International in Comment
The power of the hidden agendas of press releases PR professionals, marketing managers and sales teams all agree press releases need to be part of any communications campaign, but all too often when a company is reporting and analyzing its…
Post by: IBA International in Comment
Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…
Post by: IBA International in Comment
Robert X. Cringely aka Mark Stephens, the distinguished American journalist and author of “Accidental Empires” - an iconoclastic account of the rise of Bill Gates and Steve Jobs (and well worth a read) - wrote, I paraphrase slightly: Journalists use…