News is not what it used to be – It’s a narrative… but who owns it?

In the first part of this short trilogy on news, I argued that news is now part of the entertainment industry by bringing three witnesses to the stand. I now bring to the news stand that news is now a…

PR pros must embrace change in 2021 – a year to practice what we preach?

2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…

Content-led or contact-led PR? Why content rules in B2B media relationships

Throwback Friday – our most popular blog to date – updated as we get stuck into the final quarter of 2020 Traditional brick and mortar PR agencies just don’t get it - their standard line of ‘we know the journalist’…

COVID-19 has put regional news under the spotlight – at a time when we need it most

The coronavirus pandemic has forced us all to pause and take stock of our lives over the past few months. Socializing with friends, visiting family members and jetting off on holiday are things we’ve all taken for granted at some…

Content-led or contact-led PR? Why content rules in B2B media relationships

Traditional bricks and mortar PR agencies just don’t get it. Their traditional line of ‘we know the journalist’ was falling down pre-COVID and has almost certainly jumped off a cliff post-COVID. These PR agencies lead with their ‘contacts’ first –…

When is a press release not just a press release? Always

The power of the hidden agendas of press releases PR professionals, marketing managers and sales teams all agree press releases need to be part of any communications campaign, but all too often when a company is reporting and analyzing its…

News: Fake It ‘til You Make It?

Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…

Lies, damn lies and statistics, research and opinion polls!

Robert X. Cringely aka Mark Stephens, the distinguished American journalist and author of “Accidental Empires” - an iconoclastic account of the rise of Bill Gates and Steve Jobs (and well worth a read) - wrote, I paraphrase slightly: Journalists use…

‘No comment’ is no answer – 10 golden rules for press interviews, part 3

In my last blog, I spoke about how company executives are at risk of blundering into a controversial or negative comment if they are unsuitably prepared for a press interview, and the topics they should stick to discussing. We’ve been…

Loose lips sink ships – what not to say

10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…