When is a press release not just a press release? Always

The power of the hidden agendas of press releases PR professionals, marketing managers and sales teams all agree press releases need to be part of any communications campaign, but all too often when a company is reporting and analyzing its…

News: Fake It ‘til You Make It?

Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…

Lies, damn lies and statistics, research and opinion polls!

Robert X. Cringely aka Mark Stephens, the distinguished American journalist and author of “Accidental Empires” - an iconoclastic account of the rise of Bill Gates and Steve Jobs (and well worth a read) - wrote, I paraphrase slightly: Journalists use…

‘No comment’ is no answer – 10 golden rules for press interviews, part 3

In my last blog, I spoke about how company executives are at risk of blundering into a controversial or negative comment if they are unsuitably prepared for a press interview, and the topics they should stick to discussing. We’ve been…

Loose lips sink ships – what not to say

10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…

Confessions of an IBA journalist

This year is IBA’s Golden Jubilee – 50 years as a publishing house, journalist hot shop and international Press Relations pioneer. The company was the first publishing house 50 years ago to launch a magazine helping accountants to use information…