Post by: IBA International in Comment
2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...
Post by: IBA International in Comment
2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…
Post by: IBA International in Comment
After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?
Brand building or prospect hunting? ‘Vanity PR’ coverage vs pipeline growth