No tricks, only treats this month, as event support and trend jacking research highlight a sweet October

From placement levels scarier than the Halloween franchise, to hunting down journalists, and some frighteningly successful trends research – here’s the lowdown on everything IBA in the last month.

Brand building or prospect hunting? ‘Vanity PR’ coverage vs pipeline growth

There has often been conflict when it comes to B2B PR campaign focus and planning. C-level executives are looking at big picture features in national and international titles for brand building, while sales and marketing departments, want to get content…

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...

PR pros must embrace change in 2021 – a year to practice what we preach?

2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?