Post by: IBA International in Strategy
As EU AI discussions stall and then start again almost as quickly as Sam Altman left and then rejoined Open AI, the PRSA in the U.S. is weighing in on how to keep the use of AI in Public Relations…
Post by: IBA International in Monthly Roundup
With triple-hit placements, continuing AI hype, and race winnings under our belts, let’s put an end to the silly season in journalism and PR! July is a well anticipated and talked about month in the IBA office, not because it’s…
Post by: IBA International in Strategy
In February, IBA weighed in on the topic de jour (or year!) of the rise of ChatGPT. Putting aside the hype and hysteria around what generative AI can and can’t do, we looked at the possibility of ChatGPT and similar…
Post by: IBA International in Strategy
Can you keep pace with the rise and rise of the ‘ChatGPTs’? Cloning, copyright and ethics hit the fan
Post by: IBA International in Strategy
The AI Arms race hots up, the litigators are waiting to pounce, are marketing and PR pros ready? Not another blog on ChatGPT we hear you exclaim! But we aren’t going to lecture you on how marketers can best use…
Post by: IBA International in Monthly Roundup
From placement levels scarier than the Halloween franchise, to hunting down journalists, and some frighteningly successful trends research – here’s the lowdown on everything IBA in the last month.
Post by: IBA International in Comment
There has often been conflict when it comes to B2B PR campaign focus and planning. C-level executives are looking at big picture features in national and international titles for brand building, while sales and marketing departments, want to get content…
Post by: IBA International in Comment
2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...
Post by: IBA International in Comment
2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…
Post by: IBA International in Comment
After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?