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Post by: IBA International in Strategy
As AI fatigue sets in, the world waits for Apple’s pronouncements on AI
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Post by: IBA International in Strategy
A B2B marketing and PR review of the recent Bloomberg interview with Google CEO Sundar Pichai.
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Post by: IBA International in Comment
In the battle of good and bad SEO, marketers need to pick and side, and a hat!
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Post by: IBA International in Comment
Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.
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Post by: IBA International in Monthly Roundup
This month has been all about the sort of creative thinking that is beyond ChatGPT et al – finding new hooks, trailblazing new industry ideas, getting on top of SEO
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Post by: IBA International in Comment
A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…
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Post by: IBA International in Strategy
Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.
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Post by: IBA International in Strategy
Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.
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Post by: IBA International in Comment
With all the latest digital advancements in the world of PR and marketing, it can be easy to lose sight of what really drives B2B sales – people! In this time of digital overload, PR and marketing pros are competing…
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Post by: IBA International in Comment
That is the question…and digitally focused PR is the answer One of our most well-read recent strategy blogs was a piece we wrote on the link between PR and SEO – a relationship not all marketers are aware of. In…