Google goes public with its AI roadmap – but what does that mean for Search?

A B2B marketing and PR review of the recent Bloomberg interview with Google CEO Sundar Pichai.

You Heard It Here First! Gen-AI content will seriously impair your SEO

In the battle of good and bad SEO, marketers need to pick and side, and a hat!

It’s official: Gen-AI content will seriously impair your SEO

Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.

The power of thinking outside the PR Box

This month has been all about the sort of creative thinking that is beyond ChatGPT et al – finding new hooks, trailblazing new industry ideas, getting on top of SEO

Throwback Friday: To pay or not to pay, and is Forbes as good as it used to be?

A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…

‘The Death of Third-party Cookies’

Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.

The search is on for content-driven SEO – what’s changed in the past two years?

Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.

It’s SEO but not as we know it! How PR and marketing pros should leverage the oldest search engine in the world – the human brain – in a digitally distracted world

With all the latest digital advancements in the world of PR and marketing, it can be easy to lose sight of what really drives B2B sales – people! In this time of digital overload, PR and marketing pros are competing…

Backlinks: To pay or not to pay?

That is the question…and digitally focused PR is the answer One of our most well-read recent strategy blogs was a piece we wrote on the link between PR and SEO – a relationship not all marketers are aware of. In…

PR placements and SEO – intrinsically linked

PR pros and marketing managers will be no stranger to the question from comms sceptics – “just what quantifiable value are we driving from our PR program.” For this blog, we’d like to zero in on the often-overlooked benefit of…