PR blunders of 2016

Here at IBA we always try to learn from not just our own but others past mistakes. Here, Jon Brown at IBA decided to have a quick look at some memorable PR disasters of 2016 – and what we learned…

News: Fake It ‘til You Make It?

Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…

The rise of robo-PR?

'Smart' is the new normal across a host of industries at the minute, artificial intelligence and smart cities are becoming a reality and smart devices are taking the consumer world by storm. Could PR be another industry set to witness…

Take a lesson from Pokémon Go – bring PR campaigns to virtual life

Like everyone else, I'm sure you haven't missed the news of Pokémon Go taking the world by storm, combining augmented reality with your everyday smart phone. Children, adults, the IBA editorial team – everyone's wandering around outside with their eyes…