Post by: IBA International in Monthly Roundup
March has transpired to be a hectic month for PR and MarComms professionals worldwide - albeit primarily for royal correspondents and TV journalists - with the constant shocking stream of events getting attention...
Post by: IBA International in Strategy
The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.