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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

With all the hype around online publications and social media, we must not forget the value of hard copy coverage in particular in some European and Far Eastern publications where hard copy is still key. So we have to generate consistent hardcopy coverage for our enterprise client right across Europe, which this month includes top publications in Germany, Austria and the UK.

Companies hold fewer and fewer events where the press is involved so it was good to be able to invite journalists to an event at the new Shangri-La Hotel housed in the famous Shard building in London five journos came to see our client's hospitality technology and of course the Shard!

Listen and learn not just from your clients but from journalists too. When we set up an interview for our payments processing client we spotted another story as a result of the discussion and as a result, have secured another placement in one of our top target media, this time in SubPrime Auto Finance News.

'Thinking outside the box' is what we at IBA do everyday for our contact centre solutions client we're drafting a series of comment pieces on how data held in the contact centre can provide vital customer information to help improve sales and marketing campaigns. So far we have nice coverage not just in the contact centre press but in marketing media including The Wise Marketer.

Again for our A&D client we have seen that thinking 'outside the box' and writing comment pieces around high interest topics can achieve really excellent coverage an article we wrote on the role they play in the 'War on Pirates' gained coverage across the UK, US and Brazil. We also secured an executive interview in US publication Photonics Spectra to talk about 3D printing. This sort of coverage makes the job of securing third party endorsements through industry analysts so much easier for the same client last month we set up two briefings with well respected A&D analysts.

Not to forget social media, we've been supporting all our clients with blogs, tweets and LinkedIn posts we even managed to join in the tweeting of the launch ceremony of the new aircraft carrier HMS Queen Elizabeth!

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