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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

The summer season is over and everyone at IBA has returned from their holidays re-energized and ready to tackle the rest of the year but that does not mean we have stood still in August, far from it - in fact we have driven our clients to new heights over the past month.

For our payments processing client in the US we secured a top level interview with key financial outlet American Banker, secured a top speaker placement for October and a series of blog posts around our client's user webinars with top publication PaymentsSource.

In the UK our contact centre software company saw fantastic coverage in the Call Centre press and also a regular blog posting in the marketing and customer service online publication MyCustomer.

Throughout Europe our Enterprise client has had a very successful year and August has seen it strengthen its position as a key thought leader even further. Key coverage in the UK, Germany, Netherlands, Poland, Belgium, Austria, Switzerland and the Nordics covering everything from new telephone handsets to the future of mobile has driven home our client's key messages. A particular stand out piece of coverage was seen in Computerworld.no as our Nordic division set new highs in terms of coverage.

Last but definitely not least our A&D client has seen major growth in the notoriously difficult North American A&D market. We conducted an interview with leading A&D outlet National Defense Magazine on wearable technology following an article we wrote a piece we reworked to get 12 features globally. To top all this off, planning is under way for their international conference next May where we have already secured four top journalists' attendance from the UK, Germany and US.

And as always, we're continuing to support our clients with daily tweets, LinkedIn posts and blogs, sharing quality content and strengthening relations between our clients and their partners.

We head into the last third of the year with renewed vigour and riding high on a Summer of success.

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