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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

A month can be a long time in PR terms try asking those representing Top Gear and One Direction but at IBA the team worked throughout March to provide a month packed full of coverage for our clients.

Our Enterprise client enjoyed a bumper month of European coverage, coinciding with a strategically planned PR effort around CeBIT the continent's biggest business IT event that continues to attract top international journalists. Meanwhile our US-based payment processing client appeared in a top-tier industry publication on average six times a week!

Alongside writing and placing, event organisation is an essential part of the PR skill-set and our A&D client's World Conference in Boston requires the latter! The IBA team has been negotiating the task of flying seven A&D journalists to Boston from six different countries, while individually scheduling interviews with relevant company executives.

And the team still found time to make a major breakthrough in Asia-Pacific a key growth market for our client. A partnership between our client and the Royal Thai Air Force was approved at unprecedented speed, and followed up with international coverage including an inaugural clip in the Saudi-Arabian A&D press!

As we begin Q2, the IBA team can reflect on a successful first quarter of coverage across our client base and not a headline scuffle or bust-up in sight!

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