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ABOUT IBA IBA is the only press relations consultancy worldwide to be owned by an organisation that previously published and edited leading business and specialist weekly and monthly publications. >> VISIT OUR BLOGS: www.thespinbin.com This week:
Should a business such as JetBlue bother spending time and money measuring the
value of tweets?
www.thelevelpitcher.com
This week:
People dealing with the media must learn the rules of engagement
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We have a new client on board for July - a US-based company in the property insurance market looking to grow across the UK and then into Europe - a nice addition to our portfolio of insurance clients. We had excellent coverage for our new e-billing client with two flagship pieces: one in Smart Grid Today following a 1:1 interview with our client's President about e-billing in the utilities market; the other in a top healthcare publication, Managed Care Contracting & Reimbursement Advisor, again for a 1:1 interview following a very successful webinar. Other placements included an excellent hard copy, double-page spread in Civil Society magazine on customer service and a fraud article in Network Security. IBA uses the Targetwire distribution service for its clients press releases. The service recently produced record quality clippings in the IPTV and broadband markets for two clients, with a far higher number of featured and by-lined take-up than any other of the traditional wire services.
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