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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy

The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

As the summer 'silly season' draws to a close IBA has been hard at work to maintain a strong media presence for our clients, with headlines in top publications across all our key regions.

July's record clippings haul for our A&D client has continued unabated with further high-profile coverage across the US, Europe and Middle East, including a really good executive interview focusing on disruptive developments in the market. The same client is at two major shows in September so IBA has been proactive in setting up interviews - establishing relationships with journalists and clients is a key element of PR.

Timing is another key element in PR so it was nice to see extensive coverage this month for our enterprise client with comment pieces in leading telecoms & IT publications and exposure through social media channels which was perfectly timed to coincide with its upcoming global business tour.

August also saw our recycling client in the media, with news of multi-million pound investment in new recycling equipment and technology for its packaging division - showing that UK industry is forging ahead with new investments. We head into the final third of 2015 confident that IBA can build on a successful August - and indeed a successful year for its clients.

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