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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy

The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

This month, IBA has again been driving its thought leadership PR with social media engagement and content for all our clients, with daily tweets and posting topical LinkedIn discussions.

We find social media adds immense value to our PR and we have seen excellent growth in media coverage for the fourth consecutive month for our enterprise communications client, helped by news of recent public sector customer wins.

When it comes to preparing clients for industry events, IBA is right at home. We've been fostering ties with seasoned journalists in the defence industry to provide a range of interview opportunities for our A&D client at the Dubai Airshow with pre, during and post show coverage. These have been complemented with the placement of thought leadership pieces inside leading industry publications and with news of an exciting product update.

Meanwhile, our insurance analytics client, which already has one industry award bagged for its flagship analytics solution in late September, is contending for no less than three other prestigious industry awards!

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