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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

While some in the world waited expectantly for the arrival of Princess Charlotte of Cambridge, IBA was at Interop Las Vegas with our Enterprise client to see their innovative intelligent fabric product take the best of Interop 2015 award in the networking category.

Meanwhile the team back at central HQ were busy ensuring our client's A&D journalists who arrived in Boston from all ports around the globe for the company's annual conference, had the schedules and 40 interviews with company executives matched to perfection.

Before visiting Interop, the roving IBA team were in Phoenix with our Payment Processing client for a briefing on new developments and a review of activity. Nice to be able to report a doubling in average monthly top-tier clippings from last year with excellent ad equivalency levels showing just how cost effective editorial coverage is in terms of amount of space, and once you add the value of the third party endorsement from top tier publications, it puts editorial coverage as a clear winner.

Award news didnít stop with Interop - our insurance claim specialists have been nominated as finalists at the British Insurance Awards. So, Royal baby aside, there's still plenty more to look forward over the coming months at IBA!

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