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IBA International is the only press relations consultancy worldwide to be owned by an organisation that previously published and edited leading business and specialist weekly and monthly publications. >>

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The Level Pitcher

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Take a lesson from Pokémon Go - bring PR campaigns to virtual life


The Level Pitcher is a blog written by the IBA International team members where you can catch up with some of the latest world events - and how the PR behind them worked... or maybe didn't!

This month the UK has been center stage on the political scene and in media terms courtesy of the 'Brexit' referendum and the England soccer team's early exit from the Euro 2016 Championships.

Despite these excitements IBA's worldwide activities carried on and it was 'business as usual' as we forged ahead with cementing European relationships for our clients. In June the IBA Pitch&Place team had particular success drafting and placing thought leadership articles in leading IT and key vertical market publications for our enterprise communications client.

Our Aerospace and Defence client combined the past with the future when we invited top industry journalists, analysts and respected figures in the A&D industry to an 'influencer' event at the Tower of London. There was a demonstration of cutting-edge augmented reality next to the famous dungeons to powerfully reinforce our client's brand and messaging. The event positioned our client as genuine market leaders – something we're keen to stress the importance of in the Level Pitcher.

We've had a great H1 for our clients across every arm of our various PR campaigns as we head into the traditionally quiet summer holidays. For now, we're all looking forward to celebrating IBA's 50th anniversary. Donald Ingleton-Beer founded our parent company the publishing house Special Interest Publications Ltd in July 1966. The team here is making sure the next 50 years will be as successful as the first!

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