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ABOUT IBA IBA International is the only press relations consultancy worldwide to be owned by an organisation that previously published and edited leading business and specialist weekly and monthly publications. >> VISIT OUR BLOG: thespinbin.wordpress.com
An IBA International blog, taking a slightly irreverent look at all things
PR.
Which Social Networking Site Should B2B Businesses Be Using? The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe. |
It's been a very exciting month for us as we've just started to work across Central and North East Europe for our enterprise communications client. We're delighted to have got off to a really good start with some great coverage in top German publications: Funkschau, Computerwoche, IT Director, and Netherlands publication Telecompaper. We've also been very busy with our contact centre solutions client as they expand their offering into e-commerce, and generated some nice coverage in Call Centre Helper and Call Centre Clinic. Meanwhile, we've been gaining international coverage in Africa Telecom and IT magazine around the importance of mobile apps for the military. And obtained coverage for a comment piece we wrote around NATO's withdrawal from Afghanistan which featured in Strategic Defence Intelligence and ADS Advance positioning our client as a top player in the A&D market. And then applying the principle of 'write once, use many times', we then adapted the same copy for a blog. Meanwhile, with customer service of huge importance to our e-billing client, who released their 'Customer First Programme', which received some nice coverage this month in top US pubs InsideARM and the Green Sheet. And finally on a social note, our corporate social media service iBAengage has created an online buzz this month. We've been sharing our knowledge about useful social media resources for businesses which you can see here on The Marketing Donut.
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