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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

These days it's vital for businesses that want to increase their media presence to be part of ongoing thought leadership conversations. That's why this month we were delighted to get a very positive response from the A&D press following our comment about the use of wearable technology in A&D, which received great by-lined coverage in top industry publications in Europe, the US and Asia.

Of course it's also good to start the conversation yourself, so when our US payments processing client produced some primary industry research we started pitching the results to the press. Journalists find research a valuable market indicator and we were able to secure coverage across a range of vertical markets including business, collections and auto finance publications, as well as two interviews to talk about the survey results.

Back in Europe, where the holiday season is in full swing across a lot of the continent, it's business as usual here at IBA International. Customer stories are not always so easy to come by, but they are an important part of helping the media understand how successful our clients are within their industry. So when the opportunity came up to produce a press release for our enterprise client about a high-tech nunnery, we knew it was a great chance to intrigue some of the press and it ended up getting some really good coverage.

And as always, we're continuing to support our clients with daily tweets, LinkedIn posts and blogs, sharing quality content leading to strengthened relations between our client and their partners.

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