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ABOUT IBA IBA is the only press relations consultancy worldwide to be owned by an organisation that previously published and edited leading business and specialist weekly and monthly publications. >> VISIT OUR BLOGS: www.thespinbin.com This week:
You've got tweets. We take a look at how we PR professionals tweet news stories, blog and update our linked-ins in the hope that social media is going to help the PR process.
www.thelevelpitcher.com
This week:
Social Media as a lifeline: exploit with care. PR professionals have a lesson to learn from Microsoft's tacky twitter.
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In April we launched our new Nassau-based estate planning and wealth management client with great coverage in the wealth management press stretching from the Bahamas to the US to Europe with an interview in the local Nassau newspaper. So a good start to this campaign. Meanwhile on a more down to earth topic, we used the upcoming Olympics in London to craft a story around homeworking for our infrastructure client to explain just how well data networks can enable companies to let staff work at home over the Olympic period. The copy appeared in Business Review Europe and Data centre me magazine with coverage in the UK and Europe. We continue to show that White Papers still have an important place in the media mix. For our mobile advertising client we placed white papers on mobile privacy in a top magazines, including in the US in Mobile Marketer, with downloads on a number of key websites. And when our US mobile media client appointment a new vice president, we placed some great pieces in US publication such as Adotas and Media life, as well as getting coverage in print and online for their new technology platform designed to help qualify leads. For our UK insurance claims software specialist, we showcased their new mobile App in a webcast and arranged magazine and web placements - it seems that claims managers cau now use iPads to produce reports so accurate they can even be used to settle a claim on site.
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