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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

October was another record breaking month for IBA in terms of our tally of Tier 1 clippings for our clients. Our Enterprise client for whom we work across Europe topped the list, with more clippings than ever before in major publications spanning Central, North and East Europe. This was largely down to a significant corporate announcement relating to a new investment from a Chinese company.

Futures and research are always excellent tools for successful PR initiatives and for us October was no exception. We looked to the future with our A&D client this month 20 years ahead to be exact and tackled the effect of disruptive technology, from drones and unmanned submarines, to wearables and the Internet of Things on military operations. It's a high interest piece and the clippings are already coming through. Particular highlights this month were hard copy clippings in publications in both South Africa and North America.

As Christmas approaches (sigh) there's nothing more of a hot topic in retail business than online shopping and when we announced to the media that research was showing that a massive 85% of top UK retailers weren't addressing online shopping cart abandonment, the coverage was immense. Our client announced the research at the biggest industry expo of the year the 2014 Customer Contact Expo to ensure maximum impact on the 5,000 attending industry professionals.

Unlike Her Majesty Queen Elizabeth II we did not send our first tweet this month, but she (and the Science Museum she opened) had great coverage, apart from the early response of: '@BritishMonarchy Welcome to twitter! Abdicate' in response to which HM rightly chose not to reply. She's obviously been on one of our courses!

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