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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

A successful January can set the tone for a new year so it was straight to business as usual for the IBA team last month.

Events that seemed distant before the seasonal period seem alarmingly closer in January, not least our A&D client's World Conference in Boston this May. The team has been on the ball as the countdown begins, and we've secured the attendance of eight top A&D journalists from across the globe nearly a quarter of the company's overall quota from all of its vertical markets put together and we're not satisfied yet!

Customer success stories provide a gilt-edged opportunity for positive PR and can be a rarity. So we jumped at a placement opportunity in a top German publication to showcase how one of Germany's biggest BMW dealerships had implemented our client's network solution.

And the case studies didn't stop there! In the US our payment processing client announced its virtual technology had helped a collection agency improve settled payments and made life easier for their customers. Interest in the piece was high and we were able to secure an interview with the editor of a leading payment technology publication.

Last but definitely not least, after starting off in fine style with our new Plastics and Recycling client last month coverage has continued throughout January at a rate of over one clip a day!

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