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The Level Pitcher

Our latest blog post:

Identifying the influencer ? the first steps to a successful B2B influencer programme

The Level Pitcher is a blog written by the IBA International team members where you can catch up with some of the latest world events - and how the PR behind them worked... or maybe didn't!

Our Pitch&Place team has achieved a second consecutive record month in coverage for our North American ERP client. The team placed content ranging from press releases – yep, you can still pitch stories into top tier magazine news pages and get far better coverage than you can ever get from a wire service pick-up - to bylined articles spanning key verticals from aerospace and defence to food and beverage.

March was also the month for CeBIT in Germany - one of the world's largest and most respected technology trade fairs. IBA was hard at work securing nine exclusive interviews, in addition to the many respected local and international industry journalists who dropped in at our client's booth, keen for information about the latest strategy and product announcements.

2016 has had a positive start for our insurance analytics client with IBA securing a place for them on the shortlist for two prestigious industry awards. This follows on from an excellent year of industry recognition in 2015. We’ve been supporting this success with regular blogs on their corporate website to ensure we keep a consistent and regular message for their effective, award-winning products.

And, the Level Pitcher is back! Our weekly ‘Friday Drop’ blog authored by the IBA team takes a look at world events from a PR perspective, and how PR succeeded – or in some cases spectacularly failed – to shape them. Our latest piece looks at the reasons for the rise of Donald Trump as the front-runner for the Republican nomination – let us know what you think!

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