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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

Q1 ended with a busy March here at IBA. Our ability to service clients from our editorial hub in the UK is growing from strength to strength.

Thanks to a number of high profile releases, coverage for our enterprise client pushed to new heights, achieving top clippings in Austria, Belgium, Germany, Netherlands, Poland, Switzerland, Norway, Sweden and last but certainly not least the UK.

Add to this key global coverage from as far afield as India, and we can certainly say that this has been a productive month for the team.

Event season is up and running and we like to support our clients with press and analyst briefings. In March, we were busy organising analyst briefings for our A&D client at the Think Cloud for Government event in London, we secured a 1:1 with a top education journalist at UCISA, and we have just started the outreach for our customer engagement client's annual EMEA analyst event and have already secured seven briefings from across Europe.

It's also nice to be on the leading edge of developments as we launch the world's first BYOD hospitality solution, enabling guests to access hotel services by BYOD. Could this be the end of traditional room service?

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