IBA is delighted to announce we are now working across the whole of central and north east Europe for our enterprise communications client. Having successfully worked on their UK PR strategy for many years, we will now be working with them to build and deliver a proactive PR campaign throughout the whole of the region.

Customer stories are hard to come by but so important to keep the press up to date with clients' customer wins. This way the media understands just how successful our clients are within their industry. Last month, an order with Emirates, the international airline, produced a mass of excellent coverage from across the globe - in Computer News Middle East, Computer World Singapore, ITpro Sri Lanka and MIS Asia, to name a few, plus a whole host of A&D publications - positioning our client as a top player in the A&D market.

Meanwhile we have a perfect example of how traditional PR and social media work together. Giles Coren, the famous British food critic, journalist and TV presenter, tweeted a link to our client's voucher comparison website to his 136,201 followers. The tweet followed a press release on the topic of a real-time online restaurant reservation service being integrated into the site.

Things are hotting up for iBAengage, our corporate social media service, with all our PR clients now involved in the social sphere. Regular market-specific tweets, LinkedIn posts and blogs have become a must. And, we've been sharing our insights with the wider marketing industry as seen here on The Marketing Blog.

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