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ABOUT IBA IBA is the only press relations consultancy worldwide to be owned by an organisation that previously published and edited leading business and specialist weekly and monthly publications. >> VISIT OUR BLOGS: www.thespinbin.com This week:
You've got tweets. We take a look at how we PR professionals tweet news stories, blog and update our linked-ins in the hope that social media is going to help the PR process.
www.thelevelpitcher.com
This week:
Social Media as a lifeline: exploit with care. PR professionals have a lesson to learn from Microsoft's tacky twitter.
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Never say December is a quiet month for PR. As 2011 drew to a close we took advantage of the festive season by writing some seasonal-oriented pieces around shopping, mobile and social media and had excellent take-up in customer service, marketing and retail publications and mobile marketing publications. So there was no let up here on the number of good press clippings we saw despite the traditional media wind-down in the run-up to the holiday break - some journalists even tweeted lonely 'is anyone out there?' messages! Well they were. We know magazines still get published and online publications have pages to fill - so we were hard at work getting good cuttings in IT magazines for a piece on cloud computing, in collections, billing, utilities and financial publications around a new partnership agreement. And good news for the team here at the end of the year - we took on a new account for 2012 - a company with London and New York bases which is aiming for global expansion. So it promises to be a busy year for the team
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