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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

September was another high clippings month for the team with coverage in top industry publications right across globe from Billing & OSS World in the US to FLAP in Brazil and Information Age, ICT Kommunikation, Computable and Telekom Idag across Europe.

A highlight was a bumper month of coverage for our customer service client with our highest number of clippings including the front page of target vertical Retail Technology magazine. This was due to a good mix of traditional press releases and provoking comments on topical issues that are helping define our client as a thought leader in its industry.

And PR is as much about content creation as building relationships with key members of the press so when the opportunity arose to bring together a reporter from the Washington Post with a spokesperson from our aerospace and defense client for an informal meeting at a global event in the US, our team immediately recognized it as great chance to share some valuable industry insights and establish them as a reliable source of knowledge for the future.

And while the traditional PR craft is still alive and well, we continue to support our clients on the social side by sharing content and ideas though blogs, LinkedIn posts and tweets, keeping them part of the ongoing global conversation. Great when the media re-tweets our coverage which happened with National Defense Magazine when it re-tweeted our story to its 15.4k followers!

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