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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy

The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

We've arrived back from the Christmas break full of anticipation for 2015. December wasn't all mince pies and celebrations, as the whole team worked hard to finish the year with a flourish.

After much thought, we opted to craft the first release for our new client a leader in plastics and recycling industry around its investment strategy in new equipment and services to meet this fast growing market. The result was widespread global coverage in December to kick off our relationship in fine style plus some interview opportunities for the New Year.

Planning is imperative in PR but sometimes a little opportunism can go a long way. When we spotted an opening to place a thought-leadership piece on 3D printing in the Times we didn't hesitate, and our A&D client enjoyed the attention of the million people who read the national newspaper every day.

We did pause for a minute to reflect on an unprecedented year of coverage with our Enterprise client. 2014 saw well over 1,000 clippings in leading publications across Central, North and Eastern Europe that's well over 20 positive clips a week and that's NOT counting those all-pervasive annoying little auto-pick-ups!

Underpinning this we continued our social media support across our client base. The official Adobe Twitter account tweeted our customer service client's recent comment piece on digital customer engagement exposure to Adobe's 353k followers wasn't a bad way to end the year!

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