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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

As the end of Q2 rapidly approaches, we're on target for a bumper end to H1. May was another month packed full of quality clippings, and it was nice to see that our Aerospace & Defence clippings tally doubled with excellent clippings from its annual conference in Boston, US. - just shows how a strategic PR campaign puts the entire company front-of-mind for industry-specific media.

Change of sector, change of geography, but not a change in results. Our US-based Payments Processing client recorded another target-beating month resulting in 20 top-tier clippings across core and vertical publications. We're tasked with positioning them as a technology-driven company and when we saw them described as 'tech-savvy' by a top journalist, we all raised a cheer. PR really does help branding!

It's the tour season across Europe for another one of our clients - first stop is the UK and the Silverstone racetrack, and a chance to connect with key partners and journalists.

It's also been a good month for collecting customer stories to fill our customer endorsements for the year. We know these are like gold dust so we are delighted when we can secure them.

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