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The Level Pitcher

Our latest blog post:

Social media engagement - a double-edged sword?

The Level Pitcher is a blog written by the IBA International team members where you can catch up with some of the latest world events - and how the PR behind them worked... or maybe didn't!

IBA has been hard at work for our clients across September, keeping them front and center in their target media. We've been driving coverage of our Aerospace & Defence client in the Asia-Pacific region, placing by-lined thought leadership articles and contributions to feature opportunities in Tier 1 defence publications. This has been carefully timed to coincide with an upcoming A&D event in Bangkok - IBA has secured the attendance of nearly a dozen influential journalists.

We've also gained strong coverage for our payments processing client in the U.S. over September, with a survey on payment practices in the healthcare sector achieving coverage in top business and payments publications.

Social media is a powerful tool when used effectively for businesses and individuals alike - it provides an online, easily accessible presence and a platform to share information on. At IBA, we produce 'tweet sheets' for our clients to directly counter lax social media practices. We take a mixture of industry news and discussion, and blend it with tweets about client products and services that address current business demands. Of course, this is always reinforced by engagement with partners' social media accounts and known industry influencers.

And our social media expertise has led to new business. We have just signed up an international client to create content and animate regional accounts across a dozen countries to drive social media engagement and enhance their existing presence.

Finally, IBA is hiring! So if you know someone who is looking to start a career in international PR with the PR Agency that's on fire at the moment, why not put them in touch with us?

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