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The Level Pitcher

Our latest blog post:

The Lead Cultivation Game

The Level Pitcher is a blog written by the IBA International team members where you can catch up with some of the latest world events - and how the PR behind them worked... or maybe didn't!

April saw IBA heading across the Atlantic to discuss reviews and future campaign strategies with some of our North American clients. The team were the bringers of good news, and in particular were able to report another consecutive record month of clippings for our ERP client in North America.

Personalised engagement with journalists is always an important value-add to a PR campaign, and this month IBA was busy securing interviews with top aerospace & defence journalists at a major aviation event MRO Americas. We've always said good appointment stories generate journalist interest so it was great to see significant coverage for two high profile appointments for our enterprise technology client. Against a backdrop of topical thought leadership articles placed in top tier publications across Europe, these appointment stories provided a perfect pattern of PR activity.

Our payments processing client achieved excellent coverage this month with news of a major product launch the culmination of a 12 month campaign strategy. The end of April also saw our insurance analytics client scoop a prestigious industry award for their personal injury claims solution, and another shortlisting to be determined in June.

The Level Pitcher continues to provide weekly insights into the world of B2B PR, be it current events or corporate strategy. Our latest blog looks at the early steps B2B companies should take when looking to introduce a dedicated influencer programme. Let us know what you think!

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