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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

This month IBA has been working hard to avoid the traditional quiet spell, pushing our clients into the headlines in top publications across Europe, the US and the globe.

Our enterprise communications client received excellent coverage regarding the news of its unprecedented growth in the Benelux region, with stories featuring in leading publications in Belgium and the Netherlands. The same client has enjoyed hard copy coverage across German, Austrian and Swiss publications throughout the month, featuring executive interviews, product announcements and customer case studies. July also saw our recycling client's thought leadership article for a key UK plastics publication addressing the introduction of a plastic bag tax in the UK.

Our Aerospace & Defence client enjoyed an equally successful July, achieving a record number of clippings for a one month period. The third party endorsements generated in key markets, including the Middle East and US, means August has the potential to be yet another outstanding month for both IBA and our client. The recent launch of a new payment solution by our payments processing client generated considerable media interest, coinciding with its comprehensive brand refresh.

We always provide our clients with a strong social media presence through daily tweets, blogs and LinkedIn posts around hot topics. This month we were able to maximise strong clipping achievements with an active social media schedule of tweets and retweets. We look forward to ending the summer on an equally strong note next month!

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