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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

While the rest of the world was soaking up the glorious summer weather, the IBA team was working hard towards a great end to the first half of 2015.

We got some great international coverage for our Aerospace & Defence client to support a U.S. Department of Defence contract in Afghanistan - so far 10 publications have run the story. It was also nice to see a journalist put together a comment piece about our client's success based on a series of stories that we distributed over the past quarter - we received a great piece of coverage in AircraftIT's June/July eJournal referencing our client's impressive start to the first half of 2015 referencing six of our stores - fantastic third party endorsement in a top publication - a great accomplishment for the PR team at IBA.

This month our network infrastructure client had a number of stories targeted at some key vertical and niche markets including SMB, channel, travel and hospitality, helping us achieve broader market coverage. There was also an important clipping for our recycling client in the UK plastics press referencing them along with other field leaders in the Plastics Industry Recycling Action Plan (PIRAP) which highlighted areas for improvement in order to make the UK more eco-friendly.

Meanwhile, as it heats up and the summer holiday season kicks in, Europe has gone into summer recess for most of July and August one way or another. The UK and the US alone seem to work through the heat!

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