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An IBA International blog, taking a slightly irreverent look at all things PR.

A little (Royal) bundle of PR joy


The SpinBin is a blog written by the IBA-International team members designed to provide our spin on events taking place across the globe.

From the Super Bowl to the Grammys, from the Oscars to Madonna's infamous 'bad PR' fall at the Brits, the 2015 events season is now underway and for IBA too.

Large events attract reporters from across the globe so we got to work on behalf of our A&D client preparing for the big international event IDEX 2015 in the United Arab Emirates. The Middle East is a key growth market so we took great satisfaction in lining up seven journalist interviews.

Similar preparations were being made for a series of events across Europe with our Enterprise client, culminating next month with CeBIT Europe's most prestigious IT exhibition.

In the flurry of events it's important not to forget the power of bylined thought-leadership pieces one of our articles reviewing industry trends for 2015 has been placed internationally now in some 16 top publications, including a stand-out hard-copy clipping in the German A&D press!

We pride ourselves on an ability to position our clients across vertical markets. So when our payment processing client wanted its message communicating to the healthcare finance marketplace we reacted by placing a bylined comment piece in the industry's leading healthcare finance publication. Nice Twitter material too.

Finally, while the Queen of Pop was busy creating a Twitter storm for all the wrong reasons, we were cutting through the noise with regular support across all social platforms for our clients. Get well soon Madge!

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