About Us

At IBA International, our mission is simple: to empower businesses with strategic PR, social media, and content marketing solutions. With a commitment to innovation and client success, we strive to redefine industry standards and drive meaningful results.

Our Story

Founded over five decades ago, IBA International has evolved from a small PR agency to a leading force in B2B communications.

Our journey is marked by resilience, growth, and a relentless pursuit of excellence. From our humble beginnings to our current standing, every milestone has been a testament to our dedication to serving our clients with integrity and expertise.

Our Team

At IBA International, our team is our greatest asset. Led by industry veterans and creative minds, our diverse team brings a wealth of experience and passion to every project. Meet the faces behind our success and discover the expertise and dedication driving our client-focused approach.

Industries

IT and Software

The IT space is a big space - and a busy one. How do you cut through the noise to reach your audiences and deliver your key messages in a way that gets noticed? IBA has been at the front of every major IT technology wave since the 1960s, helping its clients stay front of mind and at the center of attention. From small start-ups to some of the world's biggest players, we can get to the heart of the stories that matter to your customers and prospects.

FinTech

Influencing new technology waves is engrained in the culture of IBA. This is no more evident than our work in the world's fastest growing industry, FinTech. From re-positioning traditional financial institutions to growing the brand presence of technology disruptors, IBA has extensive experience with finance and payment media outlets. The team plan a consistent stream of activity to cut through the FinTech chatter, and place our clients at the forefront of innovative change.

Enterprise Communications

CPaaS, UCaaS, IaaS, PaaS? Enterprise communications is about more than just acronyms. These are the technologies and delivery mechanisms which are creating real change for the people and businesses that are using them.

From hardware to software, from the datacenter to the network edge, we understand the technologies driving change and can build the right content strategy to elevate your brand in a competitive landscape.

Aerospace & Defense

From aircraft that keep the bustling commercial industry moving to tough and complex military equipment, IBA understands the importance and complexity of the Aerospace & Defense industry.

IBA has a track record of quality coverage in A&D - from the US & UK to the Middle East and Asia-Pac - and content proven to help in the sales process. Our specialist strategy and industry knowledge advances the objectives of our A&D clients to put them front and center of the industry conversation.

Insurance

The increasingly competitive nature of the insurance industry has put pressure on insurers to adopt new and innovative technology to help protect the bottom line. IBA has a strong reputation of helping insurance service providers demonstrate the value of their technology to the wider industry, through customer case studies, bylined articles and award entries. Current clients include one of the world’s leading insurance and data analytics firms.

Public Sector

There are few things more important than the public services which keep societies functioning. Technology companies play their part by providing solutions that have a vital role in public care, development and travel. The flexible campaigns constructed by IBA have produced great success for clients across healthcare, education, transport and more.

Education

The education sector is undergoing a technology revolution. From K-12 to further and higher education, IBA has positioned clients alongside developing industry hot topics in North America, Europe, the Middle East and Asia-Pacific. Key messaging has included smart infrastructure, the rising bring your own device (BYOD) culture and a new breed of management information systems.

IT and Software

The IT space is a big space - and a busy one. How do you cut through the noise to reach you audiences and deliver your key messages in a way that gets noticed? IBA has been at the front of every major IT technology wave since the 1960s, helping its clients stay front of mind and at the center of attention. From small start-ups to some of the world's biggest players, we can get to the heart of the stories that matter to your customers and prospects.

FinTech

Enterprise Communications

Aerospace & Defense

Insurance

Public Sector

Education

Company Culture

Our culture is built on collaboration, creativity, and a shared commitment to excellence. We foster an environment where innovation thrives, ideas are valued, and teamwork is celebrated.

With a focus on work-life balance and professional development, we empower our team to reach their full potential and deliver exceptional results for our clients.

Samm Smeltzer

In all honesty, Webtec is the best agency we've ever worked with.

Our approach

We believe in a personalized approach to client service. By understanding the unique needs and goals of each client, we tailor our strategies to deliver impactful solutions that drive tangible results.

From strategic planning to execution, our collaborative approach ensures that every client receives the attention and expertise they deserve.

Let’s make your vision a reality

Ready to make waves in your industry? Let’s craft your success story together. Reach out now and let’s get started.

About Us

Our Story

Our Team

Judith Ingleton-Beer

Georgia Harris

Hannah Watson

Jamie Kightley

Samuel Walker

Caitlin Goldsmith