Influencer Engagement
Navigating the Landscape of B2B Influencer Marketing
The B2B buying process is a long one. Prospects often consult the opinion of industry influencers before contacting an organization’s sales team. Social media has brought with it an influx of new influencers, alongside more traditional channels such as opinion leading journalists, high-level academic journals and the speaker platform circuit.
The iBAengage team works with organizations to identify and target key market influencers, taking them from new engagements to company evangelists.
B2B prospects who feel a “high brand connection” are 60% more likely to consider, purchase and pay a premium over “low brand connection” competitors
The B2B sales process can take months to come to fruition. Buyers need to know they can trust your company at every stage. Building strong relationships with third party influencers is the key to success
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