Putting a spring in our clients’ step - the power of B2B PR

April marks the start of the second business quarter and, for many countries, the start of the Easter holidays. Here at IBA...


B2B content marketing – a simple guide to success

Putting together a content marketing campaign that helps a business grow involves having a strategy that covers content and delivery.


It’s not just trophies that can win you recognition

We are deep into awards season, a time for recognition and reflection. The recent Grammys encapsulated this spirit perfectly.