IBA International | B2B PR | Technology PR agency

96% of B2B buyers want content
with more input from industry
thought leaders

IBA secured 240 thought leadership
placements across 18 countries
for a single client in 2017

80% of decision-makers
prefer to get company information
from articles versus adverts

IBA delivers 25% of all coverage
as placed articles -
and none are paid for

B2B buyers read an average
of 10 pieces of content before
making a purchasing decision

IBA communicates your messages
with news, thought leadership,
blogging and social media

Placing a single-page advert in a
B2B industry magazine can
cost between $1,500 - $15,000

In 2017, IBA secured 211 clippings
equal to $300,000 of ads for one
client - at a fraction of the PR cost

B2B public relations - the only way to make your inbound and outbound marketing work for you

Penetrating a new market or geography shouldn’t mean paying monthly management fees and seeing little media coverage, or contracting multiple PR offices scattered around the world. IBA delivers a unique combination of earned, social and owned media across any geography with considerably less cost than the typical PR model. You could never afford to buy the results - just look at our ad equivalency stats.

Content Creation

PR
Ecosystem

International Pitch&Place

Social
Media

Blog
Content

Our Blog: The Level Pitcher

3 reasons to attend an IBA B2B Breakfast Briefing

Post by: Jamie Kightley in Comment

Our series of B2B marketing breakfast briefings provide a perfect forum for marketers to learn and network.

09 December 2019

Will AI take away our content creation jobs?

Post by: Reka Agopcsa in Comment

It’s the job of PR and content creation teams to beat the drum for AI – but what if it comes for their copywriting jobs?

27 November 2019

How to build a digital B2B content marketing strategy

Post by: IBA International in Assets

This essential eBook will help you quickly build a strategy to integrate your inbound and outbound marketing and boost your success rates.

01 July 2019

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On-message content

Our team of journalistically trained writers ensure all our copy is current and well-written

TRY IBA

It’s not all about retweets

Your social media accounts are channels for your brand’s messaging and content

TRY IBA

Build up the hype and keep it constant

Create a product launch ‘buzz’ with the IBA social media strategy

TRY IBA

On-message content

Our team of journalistically trained writers ensure all our copy is current and well-written

TRY IBA

It’s not all about retweets

Your social media accounts are channels for your brand’s messaging and content

TRY IBA

Build up the hype and keep it constant

Create a product launch ‘buzz’ with the IBA social media strategy

TRY IBA

On-message content

Our team of journalistically trained writers ensure all our copy is current and well-written

TRY IBA

It’s not all about retweets

Your social media accounts are channels for your brand’s messaging and content

TRY IBA

Build up the hype and keep it constant

Create a product launch ‘buzz’ with the IBA social media strategy

TRY IBA

On-message content

Our team of journalistically trained writers ensure all our copy is current and well-written

TRY IBA

It’s not all about retweets

Your social media accounts are channels for your brand’s messaging and content

TRY IBA

Build up the hype and keep it constant

Create a product launch ‘buzz’ with the IBA social media strategy

TRY IBA

96% of B2B buyers want content with more input from industry thought leaders

IBA secured 240 thought leadership placements across 18 countries for a single client in 2017

80% of decision-makers prefer to get company information from articles versus adverts

IBA delivers 25% of all coverage as placed articles - and none are paid for

B2B buyers read an average of 10 pieces of content before making a purchasing decision

IBA communicates your messages with news, thought leadership, blogging and social media

Placing a single-page advert in a B2B industry magazine can cost between $1,500 - $15,000

In 2017, IBA secured 211 clippings equal to $300,000 of ads for one client - at a fraction of the PR cost

B2B public relations - the only way to make your inbound and outbound marketing work for you

Content Creation

PREcosystem

International Pitch&Place

Social Media

BlogContent

Our Blog: The Level Pitcher

3 reasons to attend an IBA B2B Breakfast Briefing

Will AI take away our content creation jobs?

How to build a digital B2B content marketing strategy

Latest Tweets

On-message content

It’s not all about retweets

Build up the hype and keep it constant

On-message content

It’s not all about retweets

Build up the hype and keep it constant

On-message content

It’s not all about retweets

Build up the hype and keep it constant

On-message content

It’s not all about retweets

Build up the hype and keep it constant

96% of B2B buyers want content
with more input from industry
thought leaders

IBA secured 240 thought leadership
placements across 18 countries
for a single client in 2017

80% of decision-makers
prefer to get company information
from articles versus adverts

IBA delivers 25% of all coverage
as placed articles -
and none are paid for

B2B buyers read an average
of 10 pieces of content before
making a purchasing decision

IBA communicates your messages
with news, thought leadership,
blogging and social media

Placing a single-page advert in a
B2B industry magazine can
cost between $1,500 - $15,000

In 2017, IBA secured 211 clippings
equal to $300,000 of ads for one
client - at a fraction of the PR cost

PR
Ecosystem

Social
Media

Blog
Content