Putting a spring in our clients’ step - the power of B2B PR

April marks the start of the second business quarter and, for many countries, the start of the Easter holidays. Here at IBA...


B2B content marketing – a simple guide to success

Putting together a content marketing campaign that helps a business grow involves having a strategy that covers content and delivery.


How to build a digital B2B content marketing strategy

This essential eBook will help you quickly build a strategy to integrate your inbound and outbound marketing and boost your success rates.