IBA International | B2B PR | Technology PR agency

96% of B2B buyers want content
with more input from industry
thought leaders

IBA secured 240 thought leadership
placements across 18 countries
for a single client in 2017

80% of decision-makers
prefer to get company information
from articles versus adverts

IBA delivers 25% of all coverage
as placed articles -
and none are paid for

B2B buyers read an average
of 10 pieces of content before
making a purchasing decision

IBA communicates your messages
with news, thought leadership,
blogging and social media

Placing a single-page advert in a
B2B industry magazine can
cost between $1,500 - $15,000

In 2017, IBA secured 211 clippings
equal to $300,000 of ads for one
client - at a fraction of the PR cost

B2B public relations - the only way to make your inbound and outbound marketing work for you

Penetrating a new market or geography shouldn’t mean paying monthly management fees and seeing little media coverage, or contracting multiple PR offices scattered around the world. IBA delivers a unique combination of earned, social and owned media across any geography with considerably less cost than the typical PR model. You could never afford to buy the results - just look at our ad equivalency stats.

Content Creation

PR
Ecosystem

International Pitch&Place

Social
Media

Blog
Content

Our Blog: The Level Pitcher

A month in review – technology old and new

Post by: Réka Ágopcsa in Monthly Roundup

The spirit of technology and science really caught on at the IBA office this month. To kick things off, we have been...

25 April 2018

#PRFood4Thought February Roundup

Post by: Amanda Rowland in Monthly Roundup

The IBA #PRFood4Thought hashtag has just over a month under its belt, which means it’s time for our first monthly roundup!

29 March 2018

Turn possible PR coverage into a sure thing

Post by: Simon Woolley in Strategy

Finding articles difficult to place? Unsure on what topics journalists are going to be writing about? Simon Woolley at the IBA PressOffice...

9 March 2018

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On-message content

Our team of journalistically trained writers ensure all our copy is current and well-written

TRY IBA

It’s not all about retweets

Your social media accounts are channels for your brand’s messaging and content

TRY IBA

Build up the hype and keep it constant

Create a product launch ‘buzz’ with the IBA social media strategy

TRY IBA

On-message content

Our team of journalistically trained writers ensure all our copy is current and well-written

TRY IBA

It’s not all about retweets

Your social media accounts are channels for your brand’s messaging and content

TRY IBA

Build up the hype and keep it constant

Create a product launch ‘buzz’ with the IBA social media strategy

TRY IBA

On-message content

Our team of journalistically trained writers ensure all our copy is current and well-written

TRY IBA

It’s not all about retweets

Your social media accounts are channels for your brand’s messaging and content

TRY IBA

Build up the hype and keep it constant

Create a product launch ‘buzz’ with the IBA social media strategy

TRY IBA

On-message content

Our team of journalistically trained writers ensure all our copy is current and well-written

TRY IBA

It’s not all about retweets

Your social media accounts are channels for your brand’s messaging and content

TRY IBA

Build up the hype and keep it constant

Create a product launch ‘buzz’ with the IBA social media strategy

TRY IBA

96% of B2B buyers want content with more input from industry thought leaders

IBA secured 240 thought leadership placements across 18 countries for a single client in 2017

80% of decision-makers prefer to get company information from articles versus adverts

IBA delivers 25% of all coverage as placed articles - and none are paid for

B2B buyers read an average of 10 pieces of content before making a purchasing decision

IBA communicates your messages with news, thought leadership, blogging and social media

Placing a single-page advert in a B2B industry magazine can cost between $1,500 - $15,000

In 2017, IBA secured 211 clippings equal to $300,000 of ads for one client - at a fraction of the PR cost

B2B public relations - the only way to make your inbound and outbound marketing work for you

Content Creation

PREcosystem

International Pitch&Place

Social Media

BlogContent

Our Blog: The Level Pitcher

A month in review – technology old and new

#PRFood4Thought February Roundup

Turn possible PR coverage into a sure thing

Latest Tweets

On-message content

It’s not all about retweets

Build up the hype and keep it constant

On-message content

It’s not all about retweets

Build up the hype and keep it constant

On-message content

It’s not all about retweets

Build up the hype and keep it constant

On-message content

It’s not all about retweets

Build up the hype and keep it constant

96% of B2B buyers want content
with more input from industry
thought leaders

IBA secured 240 thought leadership
placements across 18 countries
for a single client in 2017

80% of decision-makers
prefer to get company information
from articles versus adverts

IBA delivers 25% of all coverage
as placed articles -
and none are paid for

B2B buyers read an average
of 10 pieces of content before
making a purchasing decision

IBA communicates your messages
with news, thought leadership,
blogging and social media

Placing a single-page advert in a
B2B industry magazine can
cost between $1,500 - $15,000

In 2017, IBA secured 211 clippings
equal to $300,000 of ads for one
client - at a fraction of the PR cost

PR
Ecosystem

Social
Media

Blog
Content