IBA's 50 year background as publishers and editors of leading business and specialist technology publications has enabled us to understand how journalists make judgements - and how these can be influenced. IBA has pioneered a unique communication methodology of planned matrix-based campaigns, designed to establish and reinforce a client's market position and proactively delivered through a pattern of press activity.
IBA always works to KPIs and provides metrics
Quality ratio of top tier coverage to other
Top tier coverage
Tier two coverage
Balance - the right mix
News item coverage
Bylined article placements
Features and interviews
Tired of seeing the same old news release pickups, lack of tier one coverage, no bylined articles?
IBA identifies key themes and trends in your industry and among your target media. We promote these themes through proactive press, public and social campaigns. IBA campaigns generate consistent messaging, activity and results.