Post by: IBA International in Monthly Roundup
Q2 at IBA marks the start of a new work experience intern. I am Lois, and have joined the team, eager to learn the diverse trade of B2B PR through IBA’s unique strategies. After reviewing the first quarter, I have…
Post by: IBA International in Comment
It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...
Post by: IBA International in Comment
While there is admittedly little crossover between Royal life and our main area of expertise in delivering international B2B PR, there are several key milestones and lessons that can be taken from Prince Philip’s relationship with the media – including…
Post by: IBA International in The Spin Bin
I often say that there is so much news about now that there isn’t any. The vast number of media channels and their huge capacity has meant that news is just not what it used to be. In consumer-speak, it’s…