A week at IBA – and a whistle-stop tour of executive profiling, trend jacking, and horses for courses

New recruit Sam Walker brings us his whistle-stop tour of his first week at IBA, from TikTok to global supply chain issues, webchat to humanizing AI, and with a horse thrown in for good measure

The four keys to turn your Subject Matter Experts into the trusted Evangelists top tier media crave

Beware the pitfalls when extracting subject matter experts thoughts, drafting the article, and placing it in the right publication!

The Queen’s cross-generational appeal – an IBA Vox Pop

In today’s IBA blog, we pay our own tribute to Her Majesty Queen Elizabeth II.

The power of executive profiling to boost leads and sales – and get more bang for your marketing buck

Generating new business in an uncertain landscape is no easy feat – in the B2B space, sales involve a complex network of stakeholders including buying influencers, purchasers and ratifiers.