Post by: IBA International in Monthly Roundup
New recruit Sam Walker brings us his whistle-stop tour of his first week at IBA, from TikTok to global supply chain issues, webchat to humanizing AI, and with a horse thrown in for good measure
Post by: IBA International in Strategy
Beware the pitfalls when extracting subject matter experts thoughts, drafting the article, and placing it in the right publication!
Post by: IBA International in News
In today’s IBA blog, we pay our own tribute to Her Majesty Queen Elizabeth II.
Post by: IBA International in Strategy
Generating new business in an uncertain landscape is no easy feat – in the B2B space, sales involve a complex network of stakeholders including buying influencers, purchasers and ratifiers.