Do businesses have the right to review journalist copy?

You have the right to remain silent… said the journalist to the subject matter expert, marketing department and PR team.

What ChatGPT won’t and can’t do!

ChatGPT was a serious wake-up call f to stop writing in Marketing Speak and Buzz Words – because ChatGPT can do it better. Now here’s what ChatGPT can’t do.

Making the case for B2B brand investment

The power of a recognizable, clear, and distinctive B2B brand has often been underestimated – and underinvested.

ChatGPT is the wake-up call for many PR Agencies and Marketing Pros

The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?