Making the case for B2B brand investment

The power of a recognizable, clear, and distinctive B2B brand has often been underestimated – and underinvested.

How to keep your marketing communications front of house during and after COVID-19: Time to reassess your approach

It’s going to take a while for things to get back to usual following the coronavirus pandemic – businesses don’t and probably won’t have appetite to spend the tens and thousands of dollars on communications every month they once did.

Has cutting comms budgets during coronavirus been a wake-up call for businesses?

Everyone will want to get back to business as usual as soon as possible after the pandemic, but budgets won’t instantly be the same as they were before. Here’s how you can still achieve great PR results while avoiding large…

Don’t be a stranger – be smart with how you keep in touch with your teams, customers and communities

Keeping in touch has never been so important both personally and for businesses. If the current crisis has not brought your teams and customers closer yet or made you more creative, here are some of our tips to get you…

Understanding Signal Theory: It’s not just what you say, it’s the way you say it

People buy from winners, and what winners don’t do is hit the panic button the moment they are confronted with a problem which is beyond their control. B2B businesses should signal enough to demonstrate an appropriate level of business as…

Getting good coverage at a time of crisis: IBA clients show the way

If you’ve read our latest blog post, you’ll know that we’re advocating business continuity during the uncertain times caused by the coronavirus pandemic...

Are Trump’s coronavirus briefings his new 2020 campaign rallies?

The power of direct communication to signal leadership cannot be emphasized enough in crisis situations - Donald Trump and his coronavirus briefings are a case in point.
business continuity bulletin board

It’s Business As Usual Jim, but not as we know it!

We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.