What on Earth have we been up to this April?

This month saw the return of Earth Day – an event dedicated to promoting a sustainable future for our planet, and a day that has not been lost on our clients, who have embraced the sustainability theme with open arms.

You Heard It Here First! Gen-AI content will seriously impair your SEO

In the battle of good and bad SEO, marketers need to pick and side, and a hat!

Quantitative vs. Qualitative data in PR

Campaign measurement is all in the data, but it’s not just all data. A successful PR campaign is all about doing what is counted, and what counts.

You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted

It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…