What not to share – a quick and dirty guide to social media B2B content

Whatever your social media marketing goals - driving traffic, connecting with influencers, nurturing leads, or grabbing some brand awareness - unless you are sharing the right kind of content you may as well just frame it on the wall of…

Take a lesson from Pokémon Go – bring PR campaigns to virtual life

Like everyone else, I'm sure you haven't missed the news of Pokémon Go taking the world by storm, combining augmented reality with your everyday smart phone. Children, adults, the IBA editorial team – everyone's wandering around outside with their eyes…

Confessions of an IBA journalist

This year is IBA’s Golden Jubilee – 50 years as a publishing house, journalist hot shop and international Press Relations pioneer. The company was the first publishing house 50 years ago to launch a magazine helping accountants to use information…

Platforms for success in B2B marketing

Don't spread your social media marketing too thinly Choose the channels that offer the highest lead conversion rates Less really is more I touched upon the importance of social media platforms for B2B companies in our previous blog, '5 B2C…

The consumerization of B2B marketing

Digital marketing can be divided into paid, owned and earned media Earned media is the icing on the marketing cake when engaging audiences Companies should follow the trifecta rule for content marketing - Pay for it, Own it, Earn it!…

Teflon Trump’s amazing exploitation of ‘earned’ media

Is Clinton's lack of earned media prolonging her struggle with Sanders? Trump's controversial nature pulls in billions in earned media Twitter has remained Trump's most valuable tool, exploited 24x7 So who would have thought it. Hillary Clinton had just one…

Getting closer to your sales team – marketing and PR is part of your sales process

Many companies are producing great content, but is it benefiting the revenue cycle? Getting buy-in from your sellers is the key Setting up an asset library helps the bottom line We've all been there when it comes to requests for…

The classical triangulation theory behind the perfect tweet

Even Cicero could learn from Donald Trump He uses classical three touch-point structure to support all his hidden agendas... ...And gain traction in his target audience Trump tweets a lot – see my previous blog about his through the night…

All the Presidents game: How Reality TV and Twitter became comrades in arms for Donald Trump

Donald Trump is following a long tradition for Presidential hopefuls He that masters the communications tools of the day, triumphs Trump adds Twitter to Reality TV to form a new and deadly winning combination “We have a movement here” sound…

Brands under the spotlight: Is Google taking over from Microsoft as the new defacto evil corporation?

The blog was written by the IBA editorial team in 2010, just weeks after the launch of the controversial Google Buzz social platform and Microsoft's much maligned counterpunch, Bing. Ten years on and little has changed. Google is still aggressively…