Post by: IBA International in Comment
Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…
Post by: IBA International in Comment
Robert X. Cringely aka Mark Stephens, the distinguished American journalist and author of “Accidental Empires” - an iconoclastic account of the rise of Bill Gates and Steve Jobs (and well worth a read) - wrote, I paraphrase slightly: Journalists use…
Post by: IBA International in Comment
Social analytics predicted Trump's election. Big data is no data if it's wrong data. Pollsters get big wakeup call Forgotten Man & Woman versus Four More Years. Twitter stats you need to know , They'll shock or rock you Make…
Post by: IBA International in Comment Monthly Roundup
Social media is a powerful tool when used effectively for businesses and individuals alike – it provides an online, easily accessible presence and a platform to share information on. Unfortunately, if your name is Kim Kardashian, you may find that…
Post by: IBA International in Comment
I'm sure you've all seen it by now – Hillary Clinton escorted from a 9/11 memorial event after being taken ill, before nearly collapsing while being helped into her car. Even before this latest health scare, Trump's team had consistently…
Post by: IBA International in Comment
'Smart' is the new normal across a host of industries at the minute, artificial intelligence and smart cities are becoming a reality and smart devices are taking the consumer world by storm. Could PR be another industry set to witness…
Post by: IBA International in Comment
Customers are getting further down the decision funnel before contacting sales Actively demonstrate to prospects how your business is helping customers Are you sending out the right signals to potential customers? It's one of the 'classic' rules and often one…
Post by: IBA International in Comment
According to one statistic, nearly 2,000 press releases are released by the three top newswire services every day. With more press releases being distributed and less journalists to read them, getting your news seen by the right person is becoming…
Post by: IBA International in Comment
Rio drops the PR baton Clorox picks it up and runs with it PR lessons learned from the #GreenPool incident In PR terms there's nothing worse than something unraveling in front of your eyes, while you have absolutely no control…
‘Tis the season to run a holiday PR campaign