Throwback Friday: AI is put under the stress test of the law

Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.

Throwback Friday: Words can inspire, words can destroy – choose yours carefully

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.

Throwback Friday: To pay or not to pay, and is Forbes as good as it used to be?

A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…

B2B brand messaging is becoming too vague for buyers

The Drum recently highlighted that 61% of B2B tech buyers believe corporate brand messaging is too vague to actively represent their brand and attract buyers.

Budget cuts, new media formats, and of course AI: What’s on the B2B marketing radar right now

The year’s halfway point is in sight and we’re keen to see what trends have come to fruition and what factors are still at play for PR and Marketing teams.

Throwback Friday: There’s more to sustainable marketing than ‘greenwashing’

A throwback to two years ago, where PR and marketing greenwashing was just coming under the spotlight.

Did the Oscars pass you by this year?

As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think

Industry Spotlight: The end of cash as we know it

From making payment (sound)waves to connected cars buying groceries and paying tolls, and who remembers BlackBerry – well it’s back – the latest instalment in our industry spotlight series explores the new payment frontier of PayTech.

Throwback Friday: News is only news when it appears in “print”

This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…

What ChatGPT won’t and can’t do!

ChatGPT was a serious wake-up call f to stop writing in Marketing Speak and Buzz Words – because ChatGPT can do it better. Now here’s what ChatGPT can’t do.