Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
The Drum recently highlighted that 61% of B2B tech buyers believe corporate brand messaging is too vague to actively represent their brand and attract buyers.
The year’s halfway point is in sight and we’re keen to see what trends have come to fruition and what factors are still at play for PR and Marketing teams.
A throwback to two years ago, where PR and marketing greenwashing was just coming under the spotlight.
From making payment (sound)waves to connected cars buying groceries and paying tolls, and who remembers BlackBerry – well it’s back – the latest instalment in our industry spotlight series explores the new payment frontier of PayTech.
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…