Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think
Post by: IBA International in Industry Spotlight
From making payment (sound)waves to connected cars buying groceries and paying tolls, and who remembers BlackBerry – well it’s back – the latest instalment in our industry spotlight series explores the new payment frontier of PayTech.
Post by: IBA International in Strategy
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
Post by: IBA International in The Spin Bin
ChatGPT was a serious wake-up call f to stop writing in Marketing Speak and Buzz Words – because ChatGPT can do it better. Now here’s what ChatGPT can’t do.
Post by: IBA International in Strategy
The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?
Post by: IBA International in Strategy
As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.
Post by: IBA International in Strategy
Journalists have a saying that company research reports are often a last ditch, ‘Hail Mary’ attempt by companies to grab headlines when all other ideas have run dry – but is this always the case?
Post by: IBA International in Strategy
Today’s B2B buying personas have changed – they are millennials Gen X, Y and even Z! What worked today, may not work tomorrow – and the traditional marketing approach of appealing to broad groups has come under increasing scrutiny from…
Post by: IBA International in Strategy
Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.
Post by: IBA International in Comment
New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.