Post by: IBA International in Industry Spotlight
In a return to our popular industry spotlight series, we’re focusing on the global MedTech industry. During COVID-19, the MedTech industry has found itself both trying to detect the virus and supply frontline emergency workers with equipment to fight it...
Post by: IBA International in Comment
Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.
Post by: IBA International in Industry Spotlight
We’re back with the next instalment in our popular series of industry spotlights and this week we’re focusing on the FinTech industry. The coronavirus crisis has escalated the use of technology...
Post by: IBA International in Comment
The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.
Post by: IBA International in Monthly Roundup
With only a few weeks left until we start the final Quarter of 2020, we are entering one of the busiest periods in the PR calendar, and our focus is on helping our clients generate leads...
Post by: IBA International in Industry Spotlight
COVID-19 put incredible strain on the agriculture industry globally and has exposed several vulnerabilities in the food system, such as insufficient capacity in domestic food production and labor challenges...
Post by: IBA International in Industry Spotlight
Re-designed cabin interiors, cargo aircraft and contact-free processes become the norm The aerospace industry was one of the hardest hit by the coronavirus crisis, with flights running at an all time low capacity during the height of the pandemic –…
Post by: IBA International in Industry Spotlight
China changes, Boeing needs to take stock, growth in emotional empathy, manufacturing marches on… The COVID-19 pandemic has left no industry untouched as supply chains, transport links and staff availability were all heavily disrupted. The manufacturing industry was no exception,…
Post by: IBA International in Monthly Roundup
As we enter the summer months many will be having holidays, looking forward to a few relaxing days off – and maybe staying in some new locations given the current international travel restrictions! Often working around annual leaves in the…
Post by: IBA International in Strategy
The traditional retainer and timesheet-based approach to PR and associated reporting is beginning to creak and will only continue to do so as marketing budgets come under pressure in the current global environment. Recent stats show only seven percent of…