Establishing journalist relationships in virgin territory – trust is key

PR coverage is a powerful force multiplier to help an organization gain traction in a new industry or geography – but Rome wasn’t built in a day, and building a brand cannot be done in weeks!

Putting vanity metrics in perspective: The power of meaningful data-driven insights to boost marketing effectiveness

We’ve said it before, and we’ll say it again, it’s not always the big news outlets and excessive UVPMs that give marketers the most worthwhile metrics or results. The DMA research report seems to agree.

A global snapshot of where the media sits in 2022

Now in its thirteenth year, the latest ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with fresh insights into the media...

Throwback Friday: It seems some things just don’t get better – is marketing effectiveness just drowning in a sea of metrics?

Marketing managers are still finding it difficult to justify the cost of PR and marketing services when the ROI is so vague and shrouded by some 170 different types of metrics the DMA found to be in use. With this…

May-be this is our best month yet? A round-up of hot topics, hard-hitting events, and horses

As we pass the midway point in Q2 and with summer fast approaching – for those in the Northern Hemisphere of course – the month of May has been nothing short of exciting.

Content localization must be more than just paying lip-service – it can make or break the B2B PR (and sales) process!

Marketing and PR undoubtedly has a leading role to play in successful international expansion and enabling the brand stretch required. It means securing that all-important brand visibility and awareness at the earliest possible stage.

Thinking of jumping on the Twitter bandwagon Mr Musk? Here’s a breakdown of three #trends we’re all tweeting about

In the B2B world, the power of social media can sometimes be underestimated or even deemed “too B2C” – but it would be a mistake to ignore the benefits social media marketing can bring to PR and marketing strategies.

IBA In The News: Our views on PR strategy are in demand

It’s been a few months since our last round-up of IBA contributions to influential PR and marketing media outlets, so we thought it a good time to bring you all up to speed...

Beginning of a new quarter, end of financial year, and media momentum from the IBA hub

The beginning of 2022 has passed by in a flash. And here we are, with a blink of an eye landing at the end of April ending a financial year and starting the second quarter of 2022. In fact, as…

Brand building or prospect hunting? ‘Vanity PR’ coverage vs pipeline growth

There has often been conflict when it comes to B2B PR campaign focus and planning. C-level executives are looking at big picture features in national and international titles for brand building, while sales and marketing departments, want to get content…