Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think
Post by: IBA International in Comment
Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.
Post by: IBA International in Comment
Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…
Post by: IBA International in Strategy
How Account-Based Marketing is Giving Lead Gen Strategies a Makeover
Post by: IBA International in Strategy
Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.
Post by: IBA International in Comment
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
Post by: IBA International in Comment
A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…
Post by: IBA International in Strategy
The Drum recently highlighted that 61% of B2B tech buyers believe corporate brand messaging is too vague to actively represent their brand and attract buyers.
Post by: IBA International in Strategy
The year’s halfway point is in sight and we’re keen to see what trends have come to fruition and what factors are still at play for PR and Marketing teams.
You Heard It Here First! Gen-AI content will seriously impair your SEO