Post by: IBA International in Comment
The latest annual instalment of the ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with an extensive update on what makes journalists tick in 2021, from story types and media challenges through…
Post by: IBA International in Monthly Roundup
The May weather may have been hit and miss (certainly in the UK!), but this has not dampened team spirit or the start of Q2 here at IBA International – positivity, productivity and a whole lot of press activity…
Post by: IBA International in Comment
2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...
Post by: IBA International in Monthly Roundup
March has transpired to be a hectic month for PR and MarComms professionals worldwide - albeit primarily for royal correspondents and TV journalists - with the constant shocking stream of events getting attention...
Post by: IBA International in Strategy
The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.
Post by: IBA International in Industry Spotlight
Now that the world has a year’s worth of remote learning experience, how has the EdTech sector changed during the pandemic? And what does the future look like for the industry? Here’s what the experts think.
Post by: IBA International in Comment
Just like the latest social media apps, from Clubhouse to TikTok, there’s always something new ‘in vogue’. These are usually short-term and usually more tailored to the consumer market - podcasts and video, however, continue to make a name for…
Post by: IBA International in Strategy
In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…
Post by: IBA International in Strategy
Getting the full picture of PR campaign success can benefit the marketing manager who deployed it, should be used to inform sales & marketing strategies and impact planning at the business level. Metrics from PR campaigns can be gauged on…
The power of words – without knowing it, you just told the media a lot about you