Three cheers for the trade and tech media – they stand tall and proud against the rest during this pandemic

In the UK we clap the National Health Service employees every Thursday for their selfless work on the frontline to battle against the COVID-19 virus. Well, I’m all for clapping, raising a glass, calling three cheers, whatever to the trade…

How ‘brand stretch’ can give savvy businesses new market opportunities

After the initial shock of the COVID-19 crisis, the gradually unfolding uncertainty, and the long adjustment to the ‘new normal’, most organizations are now getting ready to plan for the future. Determination and quick thinking are required as businesses draw…

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?

6 PR and comms lessons from 6 companies – great, large and small

It feels like we're now ‘past the peak’ of COVID-19 hospitalization rates - welcome news for us all - and past the peak of shock-factor COVID-19 news items. The conversation is now shifting toward the brave new post-COVID world as…

How to keep your marketing communications front of house during and after COVID-19: Time to reassess your approach

It’s going to take a while for things to get back to usual following the coronavirus pandemic – businesses don’t and probably won’t have appetite to spend the tens and thousands of dollars on communications every month they once did.

Has cutting comms budgets during coronavirus been a wake-up call for businesses?

Everyone will want to get back to business as usual as soon as possible after the pandemic, but budgets won’t instantly be the same as they were before. Here’s how you can still achieve great PR results while avoiding large…

Don’t be a stranger – be smart with how you keep in touch with your teams, customers and communities

Keeping in touch has never been so important both personally and for businesses. If the current crisis has not brought your teams and customers closer yet or made you more creative, here are some of our tips to get you…
business continuity bulletin board

It’s Business As Usual Jim, but not as we know it!

We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.

Maintaining PR success in a busy period – leaping ahead requires a solid strategy

We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...

Is it time to give your communications strategy a spring clean and a de-clutter?

As Q1 draws to a close, we've had enough time to reflect on 2019 and its successes. Here’s our checklist of four marketing and PR must-do’s that could help your business blossom this spring...