The power of words – without knowing it, you just told the media a lot about you

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.

No more Covid stories, please: A deep-dive into the state of the global media 2021

The latest annual instalment of the ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with an extensive update on what makes journalists tick in 2021, from story types and media challenges through…

Landmark deals, podcasts and tight deadlines – all in a month’s work

The May weather may have been hit and miss (certainly in the UK!), but this has not dampened team spirit or the start of Q2 here at IBA International ­ – positivity, productivity and a whole lot of press activity…

How B2B companies can own the News narrative

We’ve discussed News as Entertainment and News as a Narrative, all illustrated by the Main Stream Media and its obsession with readership and clickbait in the brave new world of Twitter, Facebook, Instagram, TikTok – they keep on coming...

Q2 is underway, businesses are optimistic, the bars are open and holidays are on the horizon

Q2 at IBA marks the start of a new work experience intern. I am Lois, and have joined the team, eager to learn the diverse trade of B2B PR through IBA’s unique strategies. After reviewing the first quarter, I have…

Spring is here, and so are new products, markets and campaigns!

March has transpired to be a hectic month for PR and MarComms professionals worldwide - albeit primarily for royal correspondents and TV journalists - with the constant shocking stream of events getting attention...

PR lessons learned from the virtual event circuit

The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.

Industry outlook: Distanced learning gave EdTech an opportunity to shine

Now that the world has a year’s worth of remote learning experience, how has the EdTech sector changed during the pandemic? And what does the future look like for the industry? Here’s what the experts think.

Are blogs ‘so 2020’? Not for B2B businesses!

Just like the latest social media apps, from Clubhouse to TikTok, there’s always something new ‘in vogue’. These are usually short-term and usually more tailored to the consumer market - podcasts and video, however, continue to make a name for…

Unlocking new potential, even in a crisis

In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…