Post by: IBA International in Strategy
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
Post by: IBA International in Strategy
The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?
Post by: IBA International in Strategy
As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.
Post by: IBA International in Strategy
Journalists have a saying that company research reports are often a last ditch, ‘Hail Mary’ attempt by companies to grab headlines when all other ideas have run dry – but is this always the case?
Post by: IBA International in Strategy
Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.
Post by: IBA International in Comment
New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.
Post by: IBA International in Strategy
As businesses look to manage costs during this disruptive period, marketing and PR budgets come under review. But as our own research during the pandemic found out, in the B2B world this is an opportunity to show your business value…
Post by: IBA International in Comment
As soon as Mark Zuckerberg renamed his Facebook empire Meta, we all knew instinctively that the Metaverse was going to become part of our lives, with expansion forecasted at a compound annual growth rate of nearly 48%...
Post by: IBA International in Strategy
Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.
Post by: IBA International in Comment
With all the latest digital advancements in the world of PR and marketing, it can be easy to lose sight of what really drives B2B sales – people! In this time of digital overload, PR and marketing pros are competing…