Spring is here, and so are new products, markets and campaigns!

March has transpired to be a hectic month for PR and MarComms professionals worldwide - albeit primarily for royal correspondents and TV journalists - with the constant shocking stream of events getting attention...

PR lessons learned from the virtual event circuit

The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.

Industry outlook: Distanced learning gave EdTech an opportunity to shine

Now that the world has a year’s worth of remote learning experience, how has the EdTech sector changed during the pandemic? And what does the future look like for the industry? Here’s what the experts think.

Are blogs ‘so 2020’? Not for B2B businesses!

Just like the latest social media apps, from Clubhouse to TikTok, there’s always something new ‘in vogue’. These are usually short-term and usually more tailored to the consumer market - podcasts and video, however, continue to make a name for…

Unlocking new potential, even in a crisis

In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…

2020: The year PR became indispensable

2020 was a year of challenges and uncertainty and while the rest of the world was shaken by a global pandemic, PR and communication professionals found themselves front and center of the global businesses stage...

A fresh year calls for fresh ideas

It’s out with the old and in with the new - in with the new indeed epitomized by my arrival at IBA. I’m Georgia, the latest IBA recruit, learning my trade in PR with a face mask, social distancing, PPE…

How can I measure the success of my PR output?

Getting the full picture of PR campaign success can benefit the marketing manager who deployed it, should be used to inform sales & marketing strategies and impact planning at the business level. Metrics from PR campaigns can be gauged on…

PR pros must embrace change in 2021 – a year to practice what we preach?

2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…

Pulling off the perfect Hot Topic heist

Throwback Friday – hot topic habits even more applicable as B2B marketing campaigns ramp-up for the year...