B2B marketers read this! Everything you knew was wrong with PR Agencies but didn’t like to say – IBA research reveals all…

IBA Primary Research highlights a deep lack of confidence from B2B organizations in their PR and marketing agencies as they plot recovery, new opportunities, and expansion post-Brexit and COVID-19.

New research shows dissatisfaction with PR and marketing agency performance as B2B organizations plan their post-COVID and Brexit recovery

Primary research from IBA International finds only 11% of B2B organizations are satisfied with their existing PR and marketing communications agencies 40% of marketing managers admit they find it difficult to measure agency contribution to the overall business Key issues…

New research finds majority of B2B organizations plotting new ways forward after COVID-19 and Brexit negotiations

IBA International, a leading B2B marketing communications consultancy, today announced the findings of a primary research report on how B2B organizations are proactively adjusting to implement new ways to do business following the Covid-19 emergency and Brexit trading changes...