Pre- and post-pandemic industry activity: what the experts are saying

China changes, Boeing needs to take stock, growth in emotional empathy, manufacturing marches on… The COVID-19 pandemic has left no industry untouched as supply chains, transport links and staff availability were all heavily disrupted. The manufacturing industry was no exception,…

The power of communication in a crisis: How IBA clients have reaped the rewards

Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…

How ‘brand stretch’ can give savvy businesses new market opportunities

After the initial shock of the COVID-19 crisis, the gradually unfolding uncertainty, and the long adjustment to the ‘new normal’, most organizations are now getting ready to plan for the future. Determination and quick thinking are required as businesses draw…

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?

6 PR and comms lessons from 6 companies – great, large and small

It feels like we're now ‘past the peak’ of COVID-19 hospitalization rates - welcome news for us all - and past the peak of shock-factor COVID-19 news items. The conversation is now shifting toward the brave new post-COVID world as…

Getting back to business: Focus on the opportunities rather than the challenges

No-one knows how long social distancing will last but it’s time to start adjusting. Here at IBA we’re helping organizations move forward and think about business post-COVID-19.

How to keep your marketing communications front of house during and after COVID-19: Time to reassess your approach

It’s going to take a while for things to get back to usual following the coronavirus pandemic – businesses don’t and probably won’t have appetite to spend the tens and thousands of dollars on communications every month they once did.

Has cutting comms budgets during coronavirus been a wake-up call for businesses?

Everyone will want to get back to business as usual as soon as possible after the pandemic, but budgets won’t instantly be the same as they were before. Here’s how you can still achieve great PR results while avoiding large…

Don’t be a stranger – be smart with how you keep in touch with your teams, customers and communities

Keeping in touch has never been so important both personally and for businesses. If the current crisis has not brought your teams and customers closer yet or made you more creative, here are some of our tips to get you…

Understanding Signal Theory: It’s not just what you say, it’s the way you say it

People buy from winners, and what winners don’t do is hit the panic button the moment they are confronted with a problem which is beyond their control. B2B businesses should signal enough to demonstrate an appropriate level of business as…