Can you keep pace with the rise and rise of the ‘ChatGPTs’? Cloning, copyright and ethics hit the fan
The AI Arms race hots up, the litigators are waiting to pounce, are marketing and PR pros ready? Not another blog on ChatGPT we hear you exclaim! But we aren’t going to lecture you on how marketers can best use…
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.
July kicked off with a new arrival to the team. My name’s Caitlin, I’m IBA’s new Graduate PR Executive, and I’ve spent the past month learning the IBA PR and Marketing ropes!
If you’re unaware of brand stretch as a strategy, this involves taking existing products or services and extending them into new markets, regions or forging a new path for them entirely.
June seems to have kicked-off the business “silly season” earlier than ever before. But for the team at IBA this doesn’t mean we slow down – there’s the small matter of closing out Q2 and ending the first half of…
PR coverage is a powerful force multiplier to help an organization gain traction in a new industry or geography – but Rome wasn’t built in a day, and building a brand cannot be done in weeks!
As we pass the midway point in Q2 and with summer fast approaching – for those in the Northern Hemisphere of course – the month of May has been nothing short of exciting.
Content localization must be more than just paying lip-service – it can make or break the B2B PR (and sales) process!
Marketing and PR undoubtedly has a leading role to play in successful international expansion and enabling the brand stretch required. It means securing that all-important brand visibility and awareness at the earliest possible stage.