Post by: IBA International in Monthly Roundup
As we pass the midway point in Q2 and with summer fast approaching – for those in the Northern Hemisphere of course – the month of May has been nothing short of exciting.
Post by: IBA International in Comment
Marketing and PR undoubtedly has a leading role to play in successful international expansion and enabling the brand stretch required. It means securing that all-important brand visibility and awareness at the earliest possible stage.
Post by: IBA International in News
It’s been a few months since our last round-up of IBA contributions to influential PR and marketing media outlets, so we thought it a good time to bring you all up to speed...
Post by: IBA International in Monthly Roundup
The beginning of 2022 has passed by in a flash. And here we are, with a blink of an eye landing at the end of April ending a financial year and starting the second quarter of 2022. In fact, as…
Post by: IBA International in Comment
There has often been conflict when it comes to B2B PR campaign focus and planning. C-level executives are looking at big picture features in national and international titles for brand building, while sales and marketing departments, want to get content…
Post by: IBA International in Monthly Roundup
While St. Patrick’s Day may have passed us by with a vast display of parades across the globe, here at IBA we have plenty of international activity of our own to celebrate
Post by: IBA International in Monthly Roundup
February has long been celebrated as a month of romance, topped off, of course, by Valentine’s Day. With strong media coverage and placement opportunities leading the way, love is certainly in the air!
Post by: IBA International in Uncategorized
We’ve all been there as good B2B PR pros and marketing managers – you’ve been working with a customer with global appeal. You’ve drafted a press release that’s been through approval from your own account managers, subject matter experts, corporate…
Post by: IBA International in Monthly Roundup
As I write this blog the Chinese New Year has not yet begun, but IBA and its growing roster of international tech clients are showing all the characteristics of the tiger as the Roman New Year is in full swing...
Establishing journalist relationships in virgin territory – trust is key