Post by: IBA International in Strategy
Remember that old PR mantra “it’s not what you know, it’s who you know” said rather cockily by PR execs to describe their ‘special’ relationship with journalist? At IBA we have always known this is not the case.
Post by: IBA International in Strategy
Take a detailed walk through the benefits of pursuing verticalized content in this week’s Throwback Friday – and if you’re still hungry for more insights, download our free B2B marketing research report.
Post by: IBA International in Strategy
A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…
Post by: IBA International in Monthly Roundup
June, along with my work experience placement, has flown by with new opportunities for our many clients across our portfolio...
Post by: IBA International in Strategy
This blog was originally drafted in summer 2021, just as the first signs of first lockdown easing were beginning to creep through – how long ago that seems now! Its purpose was to highlight the importance of scalable PR...
Post by: IBA International in Monthly Roundup
March has transpired to be a hectic month for PR and MarComms professionals worldwide - albeit primarily for royal correspondents and TV journalists - with the constant shocking stream of events getting attention...
Post by: IBA International in Comment
Just like the latest social media apps, from Clubhouse to TikTok, there’s always something new ‘in vogue’. These are usually short-term and usually more tailored to the consumer market - podcasts and video, however, continue to make a name for…
Post by: IBA International in Comment
The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.
Post by: IBA International in Strategy
Initial IBA International research conducted with key B2B marketing decision-makers worldwide reveals over half of all surveyed businesses are actively exploring how to break into new markets this year...
Post by: IBA International in Monthly Roundup
With only a few weeks left until we start the final Quarter of 2020, we are entering one of the busiest periods in the PR calendar, and our focus is on helping our clients generate leads...