IBA in the news: Here’s our High Five of published articles helping marcoms professionals make sense on the ‘new norm’

The last few months have provided one of the biggest global business shocks in the past half century, and in our 50+ year history IBA has seen a few. But one thing has never changed, our commitment to sharing knowledge,…

The power of communication in a crisis: How IBA clients have reaped the rewards

Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…
business continuity bulletin board

It’s Business As Usual Jim, but not as we know it!

We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.

Your essential guide to content atomization and the importance of the B2B marketing content stack

A campaign-based approach to content marketing may not sound like rocket science, but the beauty of thinking about assets in terms of a content stack means you may be able to identify strengths and weaknesses in your content repository or…

Maintaining PR success in a busy period – leaping ahead requires a solid strategy

We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...

Will AI take away our content creation jobs?

Research by Deloitte shows almost half of U.S. business executives expect AI to be critical for their operations by the end of 2020. The latest Gartner Hype Cycle shows us that adoption of most technologies associated with AI – such…

Stop talking to yourself – how to talk to a net new audience

Kick start your B2B marketing Here is a common challenge we hear when talking to prospective clients. They’ve strategized, planned an approach to content marketing and lined up some fantastic customer case studies. They have worked hard to distil important…

Quality B2B content at the heart of the PESO Model for marketing communications

The PESO model for marketing communications was pioneered and popularized by Gini Dietrich in her book, Spin Sucks, and has been widely adopted by the marketing community ever since. At its most basic, it’s an integrated approach to managing communications…

Give your blogs wings

Winning third-party endorsement from journalists and key influencers Research shows that content is having a significant impact on B2B buying decisions. The B2B buying cycle is changing, with decision makers taking more ownership of the top of the sales and…

Get value from B2B blogging – things to get right

There can be many reasons why getting a company blog off the ground can be a bit of a chore for businesses: The investment of time and resources, the lack of skilled copywriters, the belief that their products and services…