Stop talking to yourself – how to talk to a net new audience

Kick start your B2B marketing Here is a common challenge we hear when talking to prospective clients. They’ve strategized, planned an approach to content marketing and lined up some fantastic customer case studies. They have worked hard to distil important…

Quality B2B content at the heart of the PESO Model for marketing communications

The PESO model for marketing communications was pioneered and popularized by Gini Dietrich in her book, Spin Sucks, and has been widely adopted by the marketing community ever since. At its most basic, it’s an integrated approach to managing communications…

Give your blogs wings

Winning third-party endorsement from journalists and key influencers Research shows that content is having a significant impact on B2B buying decisions. The B2B buying cycle is changing, with decision makers taking more ownership of the top of the sales and…

Get value from B2B blogging – things to get right

There can be many reasons why getting a company blog off the ground can be a bit of a chore for businesses: The investment of time and resources, the lack of skilled copywriters, the belief that their products and services…

B2B content marketing – a simple guide to success

Putting together a content marketing campaign that helps a business grow involves having a strategy that covers content and delivery. Our free guide to B2B content marketing success explains how.

Pitch Perfect: 6 questions to ask yourself before pitching to a journalist

Having a pitching strategy is crucial in winning top placements in the media. Journalists are essentially the ‘cool kids’ at school and you’re the outsider trying to score a seat at their lunch table. Getting that seat is no easy…

The rise of ‘Influencer Marketing’ in the B2B buyer journey

Guest Blog by Mike Owen, Marketing Consultant, Modo Marketing The buyer journey is over 75% complete before customers reach out to sales More and more companies are looking to build relationships with social influencers Feed relevant content to establish relationships,…

Balancing content creation with content curation – maximising the reach of your B2B communications

Marketing departments are busy creating content, regional teams are at it too, high level executives and even product development guys are getting in on the act. Quite simply, many are awash with content. But recent research shows that over 60%…