Post by: IBA International in Monthly Roundup
The last few months have provided one of the biggest global business shocks in the past half century, and in our 50+ year history IBA has seen a few. But one thing has never changed, our commitment to sharing knowledge,…
Post by: IBA International in Monthly Roundup
Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…
Post by: IBA International in Business Continuity
We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.
Post by: IBA International in Strategy
A campaign-based approach to content marketing may not sound like rocket science, but the beauty of thinking about assets in terms of a content stack means you may be able to identify strengths and weaknesses in your content repository or…
Post by: IBA International in Monthly Roundup
We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...
Post by: IBA International in Comment
Research by Deloitte shows almost half of U.S. business executives expect AI to be critical for their operations by the end of 2020. The latest Gartner Hype Cycle shows us that adoption of most technologies associated with AI – such…
Post by: IBA International in Strategy
Kick start your B2B marketing Here is a common challenge we hear when talking to prospective clients. They’ve strategized, planned an approach to content marketing and lined up some fantastic customer case studies. They have worked hard to distil important…
Post by: IBA International in Strategy
The PESO model for marketing communications was pioneered and popularized by Gini Dietrich in her book, Spin Sucks, and has been widely adopted by the marketing community ever since. At its most basic, it’s an integrated approach to managing communications…
Post by: IBA International in Comment
Winning third-party endorsement from journalists and key influencers Research shows that content is having a significant impact on B2B buying decisions. The B2B buying cycle is changing, with decision makers taking more ownership of the top of the sales and…
Post by: IBA International in Strategy
There can be many reasons why getting a company blog off the ground can be a bit of a chore for businesses: The investment of time and resources, the lack of skilled copywriters, the belief that their products and services…