The search is on for content-driven SEO – what’s changed in the past two years?

Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.

July Hots Up – Heatwaves, Thought Leadership and Prime Placements

July kicked off with a new arrival to the team. My name’s Caitlin, I’m IBA’s new Graduate PR Executive, and I’ve spent the past month learning the IBA PR and Marketing ropes!

Throwback Friday: How ‘Brand Stretch’ will always Give Savvy Businesses New Market Opportunities

If you’re unaware of brand stretch as a strategy, this involves taking existing products or services and extending them into new markets, regions or forging a new path for them entirely.

It’s been a jam-packed June – full of in-person events, award entries and interviews galore!

June seems to have kicked-off the business “silly season” earlier than ever before. But for the team at IBA this doesn’t mean we slow down – there’s the small matter of closing out Q2 and ending the first half of…

Establishing journalist relationships in virgin territory – trust is key

PR coverage is a powerful force multiplier to help an organization gain traction in a new industry or geography – but Rome wasn’t built in a day, and building a brand cannot be done in weeks!

May-be this is our best month yet? A round-up of hot topics, hard-hitting events, and horses

As we pass the midway point in Q2 and with summer fast approaching – for those in the Northern Hemisphere of course – the month of May has been nothing short of exciting.

Content localization must be more than just paying lip-service – it can make or break the B2B PR (and sales) process!

Marketing and PR undoubtedly has a leading role to play in successful international expansion and enabling the brand stretch required. It means securing that all-important brand visibility and awareness at the earliest possible stage.

IBA In The News: Our views on PR strategy are in demand

It’s been a few months since our last round-up of IBA contributions to influential PR and marketing media outlets, so we thought it a good time to bring you all up to speed...

Beginning of a new quarter, end of financial year, and media momentum from the IBA hub

The beginning of 2022 has passed by in a flash. And here we are, with a blink of an eye landing at the end of April ending a financial year and starting the second quarter of 2022. In fact, as…

Brand building or prospect hunting? ‘Vanity PR’ coverage vs pipeline growth

There has often been conflict when it comes to B2B PR campaign focus and planning. C-level executives are looking at big picture features in national and international titles for brand building, while sales and marketing departments, want to get content…