July kicked off with a new arrival to the team. My name’s Caitlin, I’m IBA’s new Graduate PR Executive, and I’ve spent the past month learning the IBA PR and Marketing ropes which included experiencing the IBA team at play at our annual Founder’s Day celebrations at Newmarket Races!
So, it’s time to get stuck in with the latest roundup! Let’s have a look at how things have heated up this month – not just the weather across Europe – for a number of our clients with even hotter news coming straight off the IBA press!
Turning up the thought leadership burner
The team places earned media coverage in Tier One publications as a top priority, so it has been good to see the IBA team powering on to secure some excellent earned media coverage in the UK for our insurance tech client. We’ve gained media traction on multiple pieces written on counter-fraud, workplace culture and the need for personalized customer service to look after the well-being of their customers who may be going through a stressful insurance claim. There’s more underway in the drafting pipeline, so watch this space!
Prime placements hit SEO and UVPM targets
It’s also been interesting to see how IBA and its clients are at the forefront of topics that span key developments that will impact how we live and work in the future. We’re well ahead of the transportation game with our North American enterprise software client with a piece already drafted on autonomous vehicles and how they are defining the future of Transportation as a Service (TaaS).
This article generated immediate strong media traction in a short amount of time. Already we’ve managed to achieve coverage in a leading manufacturing equipment publication in North America – achieving fantastic exposure with their 135,000 UVPM readership and great SEO in a hugely authoritative domain – the real crème de la crème of media coverage!
New AutoTech developments are a hot North American hit!
AVs are one thing, fitting a tire on your car is closer to home, and reality, for most of us! We have an automotive client that is making life easier for motorists in the UK and U.S. with select, buy and fit in one seamless tire buying operation thanks to their ground breaking software. We’ve been getting the word out across these two key geographies to ensure this game changing development gets the attention it deserves.
This includes an eye-popping placement of a piece co-authored with a customer in one of North America’s leading motoring publications, as well as coverage in a top tier U.S. and UK motor and technology outlets – and I’m learning that the team doesn’t sit back on its laurels, seems we’re not finished yet with further placements in review!
Recognition, reflection and races
This month we celebrated 56 years of IBA with our annual Founder’s Day trip to the Newmarket Races. Complete with prosecco and Pimm’s, this annual event serves as an opportunity for the IBA team to take a well-deserved break and reflect on the successes of IBA’s long and rich history. The heat might have influenced the team’s choice for the last race of the day of a horse called Celsius that won and only confirmed my impression that I had indeed joined a winning team!
Caitlin Goldsmith is PR Executive at IBA International.