Post by: IBA International in Strategy
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
Post by: IBA International in Uncategorized
We’ve all been there as good B2B PR pros and marketing managers – you’ve been working with a customer with global appeal. You’ve drafted a press release that’s been through approval from your own account managers, subject matter experts, corporate…
Post by: IBA International in News
In Q4 last year, IBA felt it timely to conduct a global survey into PR & Marketing agency support. We found out that only 11% of marketers are happy with their overall effectiveness of PR agencies activities.
Post by: IBA International in Comment
It’s that time of the week again! Last year we looked at how national newspapers were reporting on the pandemic, with lockdown hindsight and panic-induced articles around supermarket shortages. Ring a bell?
Post by: IBA International in The Spin Bin
We’ve discussed News as Entertainment and News as a Narrative, all illustrated by the Main Stream Media and its obsession with readership and clickbait in the brave new world of Twitter, Facebook, Instagram, TikTok – they keep on coming...
Post by: IBA International in The Spin Bin
In the first part of this short trilogy on news, I argued that news is now part of the entertainment industry by bringing three witnesses to the stand. I now bring to the news stand that news is now a…
Post by: IBA International in The Spin Bin
I often say that there is so much news about now that there isn’t any. The vast number of media channels and their huge capacity has meant that news is just not what it used to be. In consumer-speak, it’s…
Post by: IBA International in News
Primary research from IBA International finds only 11% of B2B organizations are satisfied with their existing PR and marketing communications agencies 40% of marketing managers admit they find it difficult to measure agency contribution to the overall business Key issues…
Post by: IBA International in News
IBA International, a leading B2B marketing communications consultancy, today announced the findings of a primary research report on how B2B organizations are proactively adjusting to implement new ways to do business following the Covid-19 emergency and Brexit trading changes...
Post by: IBA International in Comment
The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.