Post by: IBA International in Strategy
Celebrating its 10-year anniversary, the hashtag has become a crucial tool when it comes to using social media for business. First used on Twitter as a way to group together topics of interest, the humble hashtag has since been added…
Post by: IBA International in Comment
Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…
Post by: IBA International in Monthly Roundup Strategy
A successful PR campaign is built through weaving a pattern of communication. Bundling all your client’s news into one juicy package is only going to get you one piece of coverage no matter how juicy it is… unless you’re Apple…
Post by: IBA International in Strategy
Marketing departments are busy creating content, regional teams are at it too, high level executives and even product development guys are getting in on the act. Quite simply, many are awash with content. But recent research shows that over 60%…