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Home
What we do
Matrix-based PR
Content Creation
Pitch&Place
Social Engagement
Influencer Engagement
Executive Profiling
About IBA
About Us
Careers
Blog
Contact
IBA Talking Propeller Heads
Home
What we do
Matrix-based PR
Content Creation
Pitch&Place
Social Engagement
Influencer Engagement
Executive Profiling
About IBA
About Us
Careers
Blog
Contact
IBA Talking Propellor Heads
Strategy
3 min reading
In 2025 AI set out its media engagement stall – it’s 2026 and PR Pros must take the initiative
3 min reading
The rise of the LLM Lemmings: putting AI in the driving seat and our minds on cruise control!
3 min reading
Stop chasing the latest tactic, technology, and tool – they’re just a means to an end
3 min reading
When you’re competing for eyeballs and algorithms, it’s time to realize you need both!
3 min reading
People who need people, are the luckiest people in the world!
3 min reading
Is Headless Browsing Going to Take Over the Internet?
3 min reading
Move over AI! There’s new players in the B2B marketing room for 2026!
3 min reading
Meet Creativity and Trust – no longer soft brand values but securers of brand buy-in
3 min reading
Don’t drown in the AI search swamp! Time to double-down on quality over quantity
3 min reading
What is AI reading in 2025?
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