Public Relations Ecosystem

Journalists live and die by their contacts, and write about who they've written about before. They provide invaluable third party endorsement of your products and services in industry leading publications. Organizations need to establish a consistent and compelling pattern of communication with key journalists.

Rooted in a unique matrix methodology, our public relations campaigns build a corporate narrative through a carefully chosen mix of content deliverables to establish your sales messaging in tier one media. Our campaigns deliver regular communication whether by content, interview, event or social media - creating a pattern of activities that signal leadership, all within a comprehensive public relations ecosystem.

IBA Services


Targeted content creation from a journalist-trained editorial team.


A full-scale, low-cost PR campaign to get the most out of your content marketing efforts.


The quick and effective way to achieve consistent international coverage for your business.


A smart and simple solution to your B2B social media strategy.


Find the people who influence the buying decisions and convert them into brand advocates.

Targeted Delivery

Thought-leadership and brand messages delivered directly to target media.