With Zuckerberg going open, is it time for B2B organizations to get on the Fediverse bandwagon?
At IBA, we’re privileged to have a global client base from start-ups and scale-ups to Nasdaq listed companies that are always on the cutting edge of change.
We need to understand the new technologies and media developments to optimize their marketing efforts. So when Mark Zuckerberg suddenly announced that Threads was joining something called the Fediverse, a decentralized network of interconnected social media platforms, we knew it was time to unleash our relevant propeller head!
So, we called Mike Karliner, Shazam’s founding CTO, to discuss how this development could impact B2B marketing!
When Open Source is your middle name, Mike definitely knows a thing or two about the upcoming social media shakeout – and he did not disappoint! Check out our IBA Talking Propeller Heads webcast to learn the real story behind Meta’s seismic move to the Fediverse.
The repercussions could be huge for social media and yes, open new doors for B2B marketing – think opportunities for brand equity!
One thing is clear, early adopters in B2B should get on the Fediverse bandwagon. We’re now closely monitoring the potential TikTok ban and how that could push more organizations to the Fediverse too.
IBA is setting up a brand-new mechanism to help organizations stay ahead of the curve and take them into the Fediverse.
If you would like more information, please email: talkingpropellerheads@iba-international.com.
