The B2B buying process is a long one. Prospects often consult the opinion of industry influencers before contacting an organization's sales team. Social media has brought with it an influx of new influencers, alongside more traditional channels such as opinion leading journalists, high-level academic journals and the speaker platform circuit.
The iBAengage team works with organizations to indentify and target key market influencers, taking them from new engagements to company evangelists.
Targeted content creation from a journalist-trained editorial team.
A full-scale, low-cost PR campaign to get the most out of your content marketing efforts.
The quick and effective way to achieve consistent international coverage for your business.
A smart and simple solution to your B2B social media strategy.
Find the people who influence the buying decisions and convert them into brand advocates.
Thought-leadership and brand messages delivered directly to target media.
Grow your digital footprint
The IBA social media strategy maximizes the opportunities presented by social media