B2B prospects who feel a “high brand connection” are 60% more likely to consider, purchase and pay a premium over “low brand connection” competitors
The B2B buying process is a long one. Prospects often consult the opinion of industry influencers before contacting an organization's sales team. Social media has brought with it an influx of new influencers, alongside more traditional channels such as opinion leading journalists, high-level academic journals and the speaker platform circuit.
The iBAengage team works with organizations to identify and target key market influencers, taking them from new engagements to company evangelists.
"The B2B sales process can take months to come to fruition. Buyers need to know they can trust your company at every stage. Building strong relationships with third party influencers is the key to success"
Targeted content creation from a journalist-trained editorial team.
A full-scale, low-cost PR campaign to get the most out of your content marketing efforts.
The quick and effective way to achieve consistent international coverage for your business.
A smart and simple solution to your B2B social media strategy.
Find the people who influence the buying decisions and convert them into brand advocates.
A low-cost blogging program to strengthen lead-gen and establish authority in your markets.
Want to know more?
If you want learn more about what we do and help you achieve your marketing goals, get in touch with the IBA team.
Grow your digital footprint
The IBA social media strategy maximizes the opportunities presented by social media