Interviews galore, keeping the content wheel spinning, off-the-chart placements, and IBA in the news – there’s been no time to take a breath!
I think it’s fair to say it’s not been a slow start to 2025—from the emergence of DeepSeek AI and the TikTok drama in the U.S. to the failure of Galopin Des Champs to secure the Gold Cup Hatrick at The Cheltenham Racing Festival in a nail-biting finish. After my failings on my day out at the racing Festival, I think I’ll stick with PR, where the pace has been just as fast!
March has been the cherry on top of a busy start to the year. We’ve stolen some top business themes for our clients so journos come to us for their opinions, repurposed client content, flexed our client’s industry expertise across the globe, and if you’ve not had enough of us already, we’ve bagged a top industry placement for our own opinion piece on the upheaval taking place for B2B companies in social media! Remember, we’re here to help!
So, let’s crack on and see what the IBA team has been up to in this month of mayhem:
From global to local media, interviews have been springing up everywhere
One of the biggest PR signs that you’ve helped establish your client within their industry is from interviews. When top industry journalists are eager and wanting to hear from your clients’ SME, you’ve cracked it!
This has certainly been the case for our clients this month. It all kicked off with a top global aerospace and defense journalist reaching out following an industry event they were unable to attend but still wanted to talk to our client about the use of Industrial AI within the industry – the message was spot on, our client trusted, so on with the interview! As we practice what we preached, we move from international messaging to localized marketing and personalized pitching of a Q&A from an executive for our emergency air medical provider client. This landed an interview with a journalist from a top local publication. Finally, for our enterprise software client in the UK, following two press release pitches, not only did they gain placements in tier 1 coverage across the EUR and Manufacturing media but we were also able to secure a top interview opportunity – a journalist recognized our client as a perfect fit for their six-part series on AI in ESG – a true sign of building our client’s brand equity!
And then there’s the value of relationship building with a journalist. The interview came about from a strong journalist relation we have established over a number of years and where we’ve successfully established our client’s SME as their go-to source for feature articles – so when a feature came up on traceability in the food and beverage industry, our client is the trusted source.
An age-old IBA saying shines again
Recycling day may have been on March 18, but at IBA, we are keen advocates of the saying “write once, repurpose many times.” PR and marketing professionals need to maximize the content lifecycle to hone in on client brand messaging, and it’s as easy as repurposing readily available content into different formats. No matter the order: article, blog, or whitepaper – all content can be turned into the next to help build your brand awareness. The message is the same, only the words change!
Into the mixer went a blog and a top manufacturing technology trend for 2025 report – out came a media-facing article format piece, which has been a hit in the manufacturing industry. We reversed the process for another client, turning their whitepaper on MRO labor shortages into a more condensed blog format ready for their website and social promotion. Same message, different deliverable and different value for the company.
Flexing our cross-geography industry expertise muscles leads to placements galore
Finding a hot topic in one geography is great, but when it can resonate across multiple geographies, it’s even better, and that was the case for our data movement client with their Industry 5.0 article. This piece has already received seven placements in leading manufacturing media across North America, the Benelux, and DACH regions, with more to come. Same message – different geographies.
The cross-geography PR did not stop there though, as following media interest for our enterprise software clients’ digital transformation in food and beverage articles in North America, we were able to secure a placement in a top manufacturing publication. We’ve then taken this article and repurposed it to be more UK-specific, with stats and references ready for pitching in the UK market as well.
Not had enough of us yet?
Our social media team is always keeping an eye out for the biggest developments and movements in B2B social media, and it’s fair to say the landscape is looking a little different from two years ago.
Fear not, B2B marketers, IBA’s Jamie Kightley is here to set the story straight, helping you get a grasp on all the biggest movers and shakers in the B2B social media world with our latest article. And guess what? You can check it out in a top PR industry publication, PR News here!
May the 2025 mayhem continue in Q2
Q1 has set the bar high for 2025 in the IBA office, but we know we can reach the next level, and that may be with a new team member… Be sure to check back next month to find out how our new staffer is settling into the IBA groove.
Sam Walker is PR Executive at IBA International.
