Content marketing generates approximately 3x as many leads as traditional marketing – and costs 62% less

While businesses have digitally transformed, traditional PR companies have not. They have ignored the cry from companies for consistent global messaging, efficient costs of international delivery, they think the same easy consumer media tactics that sell Nike shoes will sell a $500,000+ business investment.

The IBA Pitch&Place service is delivered from a central hub and adapts existing material or crafts new material tailored to your target geographies and markets. This keeps costs down and messaging consistent.

Content can be repurposed, recrafted and generated quickly, ensuring traction with target press. We will use your copy, or ours.

IBA's first rule of PR
What works for one geography or one vertical market – with a little know-how – can go on to work in many. We tailor to different markets, different geographies to maximise the value and reach of your content.

"What works for one geography – with a little know-how – can go on to work in many. The IBA team will tailor your messaging to resonate with local journalists and audiences"

We agree our target media list with you and for every piece we pitch, we aim to get at least two Top Tier placements in each geography or market we target.

IBA Services


Targeted content creation from a journalist-trained editorial team.


A full-scale, low-cost PR campaign to get the most out of your content marketing efforts.


The quick and effective way to achieve consistent international coverage for your business.


A smart and simple solution to your B2B social media strategy.


Find the people who influence the buying decisions and convert them into brand advocates.


A low-cost blogging program to strengthen lead-gen and establish authority in your markets.

Want to know more?

If you want learn more about what we do and help you achieve your marketing goals, get in touch with the IBA team.