While businesses have digitally transformed, traditional PR companies have not. They have ignored the cry from companies for consistent global messaging, efficient costs of international delivery, they think the same easy consumer media tactics that sell Nike shoes will sell a $500,000+ business investment.
The IBA Pitch&Place service is delivered from a central hub and adapts existing material or crafts new material tailored to your target geographies and markets. This keeps costs down and messaging consistent.
Content can be repurposed, recrafted and generated quickly, ensuring traction with target press. We will use your copy, or ours.
IBA's first rule of PR
What works for one geography or one vertical market – with a little know-how – can go on to work in many. We tailor to different markets, different geographies to maximise the value and reach of your content.
"What works for one geography – with a little know-how – can go on to work in many. The IBA team will tailor your messaging to resonate with local journalists and audiences"