“IBA sets the gold standard in PR” – Genesys VP Marketing
If your current agency…
Racks up hours – but not measurable results
Struggles to justify business value from your PR spend
Only gets coverage in the same small pool of media
Can’t cover a new geography or new industry
…try the IBA Approach
Metrics-based PR – 3+ placements for every deliverable
All campaign activities feed inbound marketing leads
IBA targets coverage in all your top tier media
Our media outreach hub spans the globe
