Making sure the PR activity hopper is full for Q4
As leaves begin to fall, the air gets colder and the nights draw in here in the northern hemisphere, we can safely say the summer silly season is well and truly wrapped up for yet another year!
We’re on the final approach to Q4, and the activity hopper is full with client events, news release momentum, and ensuring our content pipeline is always full to the brim!
The often-maligned press release
Take a look back at any of our previous blogs and you will soon realize that we are strong advocates for the power of the press release! So, when our Aerospace and Defense client announced a new customer deal, we were quick to draft a release and distribute to our target media contacts. The result? Top-tier media coverage across the globe, reaching a total UVPM of 330,000+ and counting!
The power of the Press release to provide media leverage
Press releases are a textbook tactic to provide a strong framework to build your brand equity in your target market. We have a new client in air medical and a number of service renewal releases in local municipalities across the US. These not only build success momentum, but also helped secure an interview at a local event to hear first-hand why their life saving services are so important to local residents, plus an executive profile in a major business journal!
So, as you can see, they’re a great way to create and nurture new relationships with top-tier journalists, whether industry or MSM. Press releases remain one of their top resources for finding stories. As a case-in-point, a top-tier aviation journalist requested to interview our client’s SME for a feature opportunity after they had received a number of targeted press releases from our Pitch&Place team – that’s first class PR in our books!
Setting up the events runway
The event circuit is in full swing and we’re busy supporting our clients with booths at events from the US to Asia-Pac, and also, for one of our clients, inviting media to a major customer and prospect conference in North America. It’s a global event, and we have secured 12 top media from the areas in our remit!
Customer events nurture new content ideas
Ensuring our content pipeline stays fresh and plentiful for each client is paramount. Our editorial team are always on the lookout for new themes and ideas to tie into our content pipeline, whether that be in our weekly themes discussions, hot topic tracking, or industry events.
So, when our connected worker software client extended an invite to their connected worker summit – we snapped it up immediately! Our editorial team returned to the IBA hub – notebooks brimming with ideas – ready to translate into comprehensive content plans to fuel our pipeline. A flying success if you ask me!
There’s no winging it!
From event support, to filling the content pipeline and showcasing the power of thought leadership and the leverage ability of that much misunderstood press release, for IBA it’s been another month of textbook PR out of the IBA PR playbook!
It’s safe to say that we’re off to a flying start as we enter the final quarter of 2024.
Caitlin Goldsmith is PR Executive at IBA International.
