News jacking, ambulance chasing or trendjacking? The real value for B2B businesses

There is real value for B2B companies in newsjacking, but it comes in a very different form from what most PR execs use as their role model of B2C newsjacking.

What to expect in 2022? Four essentials for PR and Marketing to take on board in the coming year

The year 2021 was full of uncertainty and evolution which reshaped the PR and marketing landscape and business agendas alike. The world had to face a continuation of a global pandemic, climate change challenges, supply chains issues, and remote working…

Throwback Friday: Start 2022 as you mean to go on – put in place now the visibility and transparency you need to measure success

As we kick off a new year, many marketing managers and comms departments will be measuring the success of their 2021 campaigns – including PR. But as IBA has found through its own primary research, gauging these metrics can be…