Post by: IBA International in Monthly Roundup
After a few months of blood, sweat and tears, the team at IBA are pleased to welcome you to our new website! What’s new: A new layout making site navigation simpler Easy access to the IBA social media accounts A…
Post by: IBA International in Comment Monthly Roundup
No matter how much the Hollywood rich and famous have tried to re-brand Tinseltown by telling us who to vote for and how we should live our lives, it was interesting to see the 89th Academy Awards fiasco only served…
Post by: IBA International in Monthly Roundup
Here at IBA we always try to learn from not just our own but others past mistakes. Here, Jon Brown at IBA decided to have a quick look at some memorable PR disasters of 2016 – and what we learned…
Post by: IBA International in Monthly Roundup Strategy
A successful PR campaign is built through weaving a pattern of communication. Bundling all your client’s news into one juicy package is only going to get you one piece of coverage no matter how juicy it is… unless you’re Apple…
Post by: IBA International in Monthly Roundup
An article published by the World Economic forum earlier this year described businesses looking at social media as simply 'nice to have'. At IBA, we often come across B2B organisations that are still guilty of this – and the longer…
Post by: IBA International in Comment Monthly Roundup
Social media is a powerful tool when used effectively for businesses and individuals alike – it provides an online, easily accessible presence and a platform to share information on. Unfortunately, if your name is Kim Kardashian, you may find that…
Post by: IBA International in Monthly Roundup
There were negative headlines in the world's media even before the Rio Olympics began in August – accusations of heavy pollution in sailing areas, a wave of crime was predicted to hit spectators – even body parts washing up on…
Post by: IBA International in Monthly Roundup
In PR terms, the arrival of summer marks the silly season when bizarre and outlandish stories start to make the headlines in want of better copy crossing the journalist's desks. In the UK our own football elite kicked off the…
Post by: IBA International in Monthly Roundup
This month the UK has been center stage on the political scene and in media terms courtesy of the 'Brexit' referendum and the England soccer team's early exit from the Euro 2016 Championships. Despite these excitements IBA's worldwide activities carried…
Post by: IBA International in Monthly Roundup
It seems a lot of PR companies spend their time filling out time sheets just to show how much effort they've put into making no progress for their clients. And funnily enough, it always seems to be the client's fault…