Post by: IBA International in Monthly Roundup
In PR terms, the arrival of summer marks the silly season when bizarre and outlandish stories start to make the headlines in want of better copy crossing the journalist's desks. In the UK our own football elite kicked off the…
Post by: IBA International in Comment
Whatever your social media marketing goals - driving traffic, connecting with influencers, nurturing leads, or grabbing some brand awareness - unless you are sharing the right kind of content you may as well just frame it on the wall of…
Post by: IBA International in Comment
Like everyone else, I'm sure you haven't missed the news of Pokémon Go taking the world by storm, combining augmented reality with your everyday smart phone. Children, adults, the IBA editorial team – everyone's wandering around outside with their eyes…
Post by: IBA International in Strategy
Hot topics can equal hot coverage The hijacking trifecta: issue, position, expert Finding the right balance is essential The summer has arrived, and that means many in the B2B world have the out-of-office on, and are enjoying soaking up the…
Post by: IBA International in Comment
This year is IBA’s Golden Jubilee – 50 years as a publishing house, journalist hot shop and international Press Relations pioneer. The company was the first publishing house 50 years ago to launch a magazine helping accountants to use information…
Post by: IBA International in Monthly Roundup
This month the UK has been center stage on the political scene and in media terms courtesy of the 'Brexit' referendum and the England soccer team's early exit from the Euro 2016 Championships. Despite these excitements IBA's worldwide activities carried…
Post by: IBA International in Comment Strategy
Don't spread your social media marketing too thinly Choose the channels that offer the highest lead conversion rates Less really is more I touched upon the importance of social media platforms for B2B companies in our previous blog, '5 B2C…
Post by: IBA International in Comment Uncategorized
Digital marketing can be divided into paid, owned and earned media Earned media is the icing on the marketing cake when engaging audiences Companies should follow the trifecta rule for content marketing - Pay for it, Own it, Earn it!…
Post by: IBA International in Monthly Roundup
It seems a lot of PR companies spend their time filling out time sheets just to show how much effort they've put into making no progress for their clients. And funnily enough, it always seems to be the client's fault…
Has #PoolGate left the Olympic press office feeling green?