Post by: IBA International in Monthly Roundup
An article published by the World Economic forum earlier this year described businesses looking at social media as simply 'nice to have'. At IBA, we often come across B2B organisations that are still guilty of this – and the longer…
Post by: IBA International in Strategy
10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…
Post by: IBA International in Comment Monthly Roundup
Social media is a powerful tool when used effectively for businesses and individuals alike – it provides an online, easily accessible presence and a platform to share information on. Unfortunately, if your name is Kim Kardashian, you may find that…
Post by: IBA International in Strategy
In today's changing media landscape, executive interviews still remain a journalist's 'bread and butter' when it comes to producing copy. A journalist also lives and dies by their contacts, so give them one good interview and expect to see them…
Post by: IBA International in Strategy
International events can be a key part of a PR and marketing campaign for brands and organisations. The signal is – you are big, global and successful. Whether you're launching a new product, making a major announcement or kicking off…
Post by: IBA International in Comment
I'm sure you've all seen it by now – Hillary Clinton escorted from a 9/11 memorial event after being taken ill, before nearly collapsing while being helped into her car. Even before this latest health scare, Trump's team had consistently…
Post by: IBA International in Comment
'Smart' is the new normal across a host of industries at the minute, artificial intelligence and smart cities are becoming a reality and smart devices are taking the consumer world by storm. Could PR be another industry set to witness…
Post by: IBA International in Monthly Roundup
There were negative headlines in the world's media even before the Rio Olympics began in August – accusations of heavy pollution in sailing areas, a wave of crime was predicted to hit spectators – even body parts washing up on…
Post by: IBA International in Comment
Customers are getting further down the decision funnel before contacting sales Actively demonstrate to prospects how your business is helping customers Are you sending out the right signals to potential customers? It's one of the 'classic' rules and often one…
Post by: IBA International in Comment
According to one statistic, nearly 2,000 press releases are released by the three top newswire services every day. With more press releases being distributed and less journalists to read them, getting your news seen by the right person is becoming…