Post by: IBA International in Strategy
Lead generation AND cultivation: a potent marketing mix Understanding your audience is the first step to a solid communication strategy that gets you noticed Reach prospects with consistent messaging across every communication platform People have developed an ability to overlook…
Post by: IBA International in Strategy
You've aligned the marketing and sales, but it doesn't stop there Three ways external communications can guide prospects toward the sales team I recently authored a blog on aligning marketing and PR with the sales department to help create a…
Post by: IBA International in Comment
Many companies are producing great content, but is it benefiting the revenue cycle? Getting buy-in from your sellers is the key Setting up an asset library helps the bottom line We've all been there when it comes to requests for…
Post by: IBA International in Strategy
You've done the legwork. You've researched the influential industry figures you want to engage. But how do you shift from acquiring background information to actively engaging and co-operating with influencers? Well, if it's any consolation, you've already surpassed many of…
Post by: IBA International in Strategy
You have a successful ongoing marketing campaign. As a successful B2B marketeer you know how important it is to build long term trust in your product or solution, because it's not like consumer marketing. In B2B many buyer's careers depend…
Post by: IBA International in Strategy
Marketing departments are busy creating content, regional teams are at it too, high level executives and even product development guys are getting in on the act. Quite simply, many are awash with content. But recent research shows that over 60%…
Post by: IBA International in Comment
Even Cicero could learn from Donald Trump He uses classical three touch-point structure to support all his hidden agendas... ...And gain traction in his target audience Trump tweets a lot – see my previous blog about his through the night…
Post by: IBA International in Strategy
In a recent marketing survey, 51% of B2B marketers plan on increasing their content marketing budgets in 2016, but only 30% said they were effective at it! I've taken a look at some of the common B2C social media strategies…
Post by: IBA International in Comment
Donald Trump is following a long tradition for Presidential hopefuls He that masters the communications tools of the day, triumphs Trump adds Twitter to Reality TV to form a new and deadly winning combination “We have a movement here” sound…
Post by: IBA International in Comment
The blog was written by the IBA editorial team in 2010, just weeks after the launch of the controversial Google Buzz social platform and Microsoft's much maligned counterpunch, Bing. Ten years on and little has changed. Google is still aggressively…