Post by: IBA International in Monthly Roundup
St Patrick’s Day may have been a couple of weeks ago and the Irish raiders may have won the day at the world-renowned Cheltenham jump racing Festival, but a little leprechaun must have sprinkled its magic on the IBA office…
Post by: IBA International in Strategy
To unscramble some misunderstandings, we delve into Cision’s recent tip sheet for winning over journalists and securing that all important earned media coverage.
Post by: IBA International in Monthly Roundup
We’re back again with another jam-packed recap on this month’s activities, as it’s not just Taylor Swift and the Super Bowl that’s making headlines!
Post by: IBA International in Strategy
Understanding the B2B sales funnel is just the beginning of the journey. From there on, it’s about optimizing and facilitating the way prospects and leads interact with a B2B organization online during the buying journey – think content marketing, account-based…
Post by: IBA International in Comment
What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…
Post by: IBA International in Comment
Taylor Swift and Beyoncé have been in the news cycle recently, and, despite their huge B2C appeal, there are some key takeaways for B2B PR and marketing professionals, particularly when it comes to crisis management and how to take control…
Post by: IBA International in Strategy
The Cision reports are a key PR and Marketing bellwether for industry changes and at IBA we always like to do our research and see how our experiences compare. We can then see if we need to adapt our strategies…
Post by: IBA International in Strategy
Turning data into media coverage using surveys, aka research, is back in the news cycle again!
Post by: IBA International in Strategy
TV advertising sometimes makes consumers roll their eyes in frustration, but as B2B spend on TV advertising has doubled since 2018, more businesses clearly feel it is worth investing in, leading to a changing of the guard in commercial breaks.…
Post by: IBA International in Monthly Roundup
It’s the end of June, so that can only mean one thing – a monthly IBA roundup! We’ve been Busy IBA Bees since our May review, despite now entering the much hyped “summer lull” – an event experienced mostly in…