Post by: IBA International in Monthly Roundup
With triple-hit placements, continuing AI hype, and race winnings under our belts, let’s put an end to the silly season in journalism and PR! July is a well anticipated and talked about month in the IBA office, not because it’s…
Post by: IBA International in Strategy
With budgets under scrutiny, you don’t need advertising budget to get results, let earned media do the signalling.
Post by: IBA International in Strategy
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
Post by: IBA International in The Spin Bin
You have the right to remain silent… said the journalist to the subject matter expert, marketing department and PR team.
Post by: IBA International in Uncategorized
We’ve all been there as good B2B PR pros and marketing managers – you’ve been working with a customer with global appeal. You’ve drafted a press release that’s been through approval from your own account managers, subject matter experts, corporate…
Post by: IBA International in Strategy
Getting the full picture of PR campaign success can benefit the marketing manager who deployed it, should be used to inform sales & marketing strategies and impact planning at the business level. Metrics from PR campaigns can be gauged on…
Post by: IBA International in Business Continuity
It’s going to take a while for things to get back to usual following the coronavirus pandemic – businesses don’t and probably won’t have appetite to spend the tens and thousands of dollars on communications every month they once did.
Post by: IBA International in Strategy
The PESO model for marketing communications was pioneered and popularized by Gini Dietrich in her book, Spin Sucks, and has been widely adopted by the marketing community ever since. At its most basic, it’s an integrated approach to managing communications…
Post by: IBA International in Comment
Storytelling is not just for kids and campfires. ‘Narrative’ is an integral part of how we consume and understand information and is no different for B2B organizations looking to get heard. ‘Proper’ thought leadership can paint a picture. It provides…
Post by: IBA International in Comment Strategy
Finding articles difficult to place? Unsure on what topics journalists are going to be writing about? Simon Woolley at the IBA PressOffice, explains how editorial calendars can uncover journalist secrets and help you gain valuable press coverage. With more content…