Quality B2B content at the heart of the PESO Model for marketing communications

The PESO model for marketing communications was pioneered and popularized by Gini Dietrich in her book, Spin Sucks, and has been widely adopted by the marketing community ever since. At its most basic, it’s an integrated approach to managing communications…

The importance of storytelling – content leads the way

Storytelling is not just for kids and campfires. ‘Narrative’ is an integral part of how we consume and understand information and is no different for B2B organizations looking to get heard. ‘Proper’ thought leadership can paint a picture. It provides…

Editorial calendars – turn possible PR coverage into a sure thing

Finding articles difficult to place? Unsure on what topics journalists are going to be writing about? Simon Woolley at the IBA PressOffice, explains how editorial calendars can uncover journalist secrets and help you gain valuable press coverage. With more content…

Teflon Trump’s amazing exploitation of ‘earned’ media

Is Clinton's lack of earned media prolonging her struggle with Sanders? Trump's controversial nature pulls in billions in earned media Twitter has remained Trump's most valuable tool, exploited 24x7 So who would have thought it. Hillary Clinton had just one…