Fall’ing into success this September

PR and Marketing activity is quickly ramping back up to a familiar pace as we close off Summer and prepare to enter the final quarter of the year. The ‘Summer Lull’ is firmly in the rear view mirror!

We’ve got a spring in our step as we leave April

It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.

Did the Oscars pass you by this year?

As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think

No tricks, only treats this month, as event support and trend jacking research highlight a sweet October

From placement levels scarier than the Halloween franchise, to hunting down journalists, and some frighteningly successful trends research – here’s the lowdown on everything IBA in the last month.

It’s been a jam-packed June – full of in-person events, award entries and interviews galore!

June seems to have kicked-off the business “silly season” earlier than ever before. But for the team at IBA this doesn’t mean we slow down – there’s the small matter of closing out Q2 and ending the first half of…

May-be this is our best month yet? A round-up of hot topics, hard-hitting events, and horses

As we pass the midway point in Q2 and with summer fast approaching – for those in the Northern Hemisphere of course – the month of May has been nothing short of exciting.

PR lessons learned from the virtual event circuit

The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.

A fresh year calls for fresh ideas

It’s out with the old and in with the new - in with the new indeed epitomized by my arrival at IBA. I’m Georgia, the latest IBA recruit, learning my trade in PR with a face mask, social distancing, PPE…

Deck the halls with coverage – a festive 2020 review from IBA

As we prepare to move into the festive period, here’s the IBA International take on what’s been a year of change, adaptation and success – plus a hint of what lies ahead...

How IBA clients are keeping momentum up through the silliest summer season of all time

As we enter the summer months many will be having holidays, looking forward to a few relaxing days off – and maybe staying in some new locations given the current international travel restrictions! Often working around annual leaves in the…