Knock, knock – it’s everything you wish you knew about PR in 2018

Have you received a billion emails lately titled “We have updated our Privacy Policy”, “Is this goodbye?” and “Please don’t go”? If not, don’t get all #FOMO just yet! GDPR is a big deal and it will affect your business…

Running a PR campaign is an everyday marathon

Marathon season is back! For those people all around the world preparing to take on the 26-mile run, keep in mind some ground rules: wear the right shoes, learn to pace yourself and know how to break through the wall…

Events are not what they used to be? They are – they’re just different!

You just need to think out of the box: Amanda Rowland, PR Executive at IBA, explains 2017 has started off as busy as ever at IBA with several of our clients making major announcements or attending key events in January.…

‘No comment’ is no answer – 10 golden rules for press interviews, part 3

In my last blog, I spoke about how company executives are at risk of blundering into a controversial or negative comment if they are unsuitably prepared for a press interview, and the topics they should stick to discussing. We’ve been…

Social media engagement – ‘nice to have’? No way!

An article published by the World Economic forum earlier this year described businesses looking at social media as simply 'nice to have'. At IBA, we often come across B2B organisations that are still guilty of this – and the longer…

Loose lips sink ships – what not to say

10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…

10 golden rules for press interviews – part one

In today's changing media landscape, executive interviews still remain a journalist's 'bread and butter' when it comes to producing copy. A journalist also lives and dies by their contacts, so give them one good interview and expect to see them…

International events don’t have to cost the earth: 5 tips for a successful B2B event

International events can be a key part of a PR and marketing campaign for brands and organisations. The signal is – you are big, global and successful. Whether you're launching a new product, making a major announcement or kicking off…