Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think
Post by: IBA International in Monthly Roundup
PR and Marketing activity is quickly ramping back up to a familiar pace as we close off Summer and prepare to enter the final quarter of the year. The ‘Summer Lull’ is firmly in the rear view mirror!
Post by: IBA International in Monthly Roundup
It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.
Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think
Post by: IBA International in Monthly Roundup
From placement levels scarier than the Halloween franchise, to hunting down journalists, and some frighteningly successful trends research – here’s the lowdown on everything IBA in the last month.
Post by: IBA International in Monthly Roundup
June seems to have kicked-off the business “silly season” earlier than ever before. But for the team at IBA this doesn’t mean we slow down – there’s the small matter of closing out Q2 and ending the first half of…
Post by: IBA International in Monthly Roundup
As we pass the midway point in Q2 and with summer fast approaching – for those in the Northern Hemisphere of course – the month of May has been nothing short of exciting.
Post by: IBA International in Strategy
The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.
Post by: IBA International in Monthly Roundup
It’s out with the old and in with the new - in with the new indeed epitomized by my arrival at IBA. I’m Georgia, the latest IBA recruit, learning my trade in PR with a face mask, social distancing, PPE…
Post by: IBA International in Monthly Roundup
As we prepare to move into the festive period, here’s the IBA International take on what’s been a year of change, adaptation and success – plus a hint of what lies ahead...