Post by: IBA International in Comment
Throwback Friday: It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...
Post by: IBA International in Comment
Many might think it would be easier to just write off the press release at this stage, but it would be a mistake - it’s a crucial tool in any organization’s PR toolbox.
Post by: IBA International in Strategy
Remember that old PR mantra “it’s not what you know, it’s who you know” said rather cockily by PR execs to describe their ‘special’ relationship with journalist? At IBA we have always known this is not the case.
Post by: IBA International in Comment
Enjoy our Olympic blast from the past in this week’s throwback Friday blog, looking at 'PoolGate' from Rio 2016...
Post by: IBA International in Strategy
A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…
Post by: IBA International in Comment
It’s back! Love Island has returned to our screens for another summer – and it’s brimming with hopeful singles looking for love - and a soon-to-be career of social media influencing, and brand deals.
Post by: IBA International in Monthly Roundup
June, along with my work experience placement, has flown by with new opportunities for our many clients across our portfolio...
Post by: IBA International in Strategy
This blog was originally drafted in summer 2021, just as the first signs of first lockdown easing were beginning to creep through – how long ago that seems now! Its purpose was to highlight the importance of scalable PR...
Post by: IBA International in Strategy
PR pros and marketing managers will be no stranger to the question from comms sceptics – “just what quantifiable value are we driving from our PR program.” For this blog, we’d like to zero in on the often-overlooked benefit of…
Throwback Friday: Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space