Post by: IBA International in Monthly Roundup
As we enter the summer months many will be having holidays, looking forward to a few relaxing days off – and maybe staying in some new locations given the current international travel restrictions! Often working around annual leaves in the…
Post by: IBA International in Strategy
The traditional retainer and timesheet-based approach to PR and associated reporting is beginning to creak and will only continue to do so as marketing budgets come under pressure in the current global environment. Recent stats show only seven percent of…
Post by: IBA International in Strategy
Traditional bricks and mortar PR agencies just don’t get it. Their traditional line of ‘we know the journalist’ was falling down pre-COVID and has almost certainly jumped off a cliff post-COVID. These PR agencies lead with their ‘contacts’ first –…
Post by: IBA International in Strategy
Businesses have several key decisions to weigh up as countries around the world begin to relax lockdown measures and draw up plans to kickstart their economies – and that includes the approach they take to launch new marketing campaigns. For…
Post by: IBA International in Monthly Roundup
Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…
Post by: IBA International in Business Continuity
We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.
Post by: IBA International in Strategy
A campaign-based approach to content marketing may not sound like rocket science, but the beauty of thinking about assets in terms of a content stack means you may be able to identify strengths and weaknesses in your content repository or…
Post by: IBA International in Monthly Roundup
We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...
Post by: IBA International in Comment
In H2 2019 IBA has been ‘on tour’, running a series of breakfast briefings charting the changes we’ve seen in digital B2B communications. We brought together B2B marketers in Lincoln, Cambridge, Nottingham, Reading and Oxford – it has been a…
Post by: IBA International in Comment
Research by Deloitte shows almost half of U.S. business executives expect AI to be critical for their operations by the end of 2020. The latest Gartner Hype Cycle shows us that adoption of most technologies associated with AI – such…