Post by: IBA International in Monthly Roundup
Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…
Post by: IBA International in Business Continuity
We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.
Post by: IBA International in Strategy
A campaign-based approach to content marketing may not sound like rocket science, but the beauty of thinking about assets in terms of a content stack means you may be able to identify strengths and weaknesses in your content repository or…
Post by: IBA International in Monthly Roundup
We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...
Post by: IBA International in Comment
In H2 2019 IBA has been ‘on tour’, running a series of breakfast briefings charting the changes we’ve seen in digital B2B communications. We brought together B2B marketers in Lincoln, Cambridge, Nottingham, Reading and Oxford – it has been a…
Post by: IBA International in Comment
Research by Deloitte shows almost half of U.S. business executives expect AI to be critical for their operations by the end of 2020. The latest Gartner Hype Cycle shows us that adoption of most technologies associated with AI – such…
Post by: IBA International in Strategy
Kick start your B2B marketing Here is a common challenge we hear when talking to prospective clients. They’ve strategized, planned an approach to content marketing and lined up some fantastic customer case studies. They have worked hard to distil important…
Post by: IBA International in Strategy
The PESO model for marketing communications was pioneered and popularized by Gini Dietrich in her book, Spin Sucks, and has been widely adopted by the marketing community ever since. At its most basic, it’s an integrated approach to managing communications…
Post by: IBA International in Strategy
The debate over whether PR and communications pros should bother with press releases is ongoing. It’s not that the tide has completely turned against the press release, it’s more of an ebb and flow, but in the transition to a…
Post by: IBA International in Comment
Storytelling is not just for kids and campfires. ‘Narrative’ is an integral part of how we consume and understand information and is no different for B2B organizations looking to get heard. ‘Proper’ thought leadership can paint a picture. It provides…