Throwback Friday: How #PoolGate left the Rio Olympics press office green

Enjoy our Olympic blast from the past in this week’s throwback Friday blog, looking at 'PoolGate' from Rio 2016...

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…

Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space

It’s back! Love Island has returned to our screens for another summer – and it’s brimming with hopeful singles looking for love - and a soon-to-be career of social media influencing, and brand deals.

June – a Month of New Opportunities, Thought Leadership, and I earn my IBA stripes

June, along with my work experience placement, has flown by with new opportunities for our many clients across our portfolio...

The true meaning of scalable PR: Realize your marketing campaign ambitions at your own pace without paying over the odds

This blog was originally drafted in summer 2021, just as the first signs of first lockdown easing were beginning to creep through – how long ago that seems now! Its purpose was to highlight the importance of scalable PR...

PR placements and SEO – intrinsically linked

PR pros and marketing managers will be no stranger to the question from comms sceptics – “just what quantifiable value are we driving from our PR program.” For this blog, we’d like to zero in on the often-overlooked benefit of…

The power of words – without knowing it, you just told the media a lot about you

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.

Q2 is underway, businesses are optimistic, the bars are open and holidays are on the horizon

Q2 at IBA marks the start of a new work experience intern. I am Lois, and have joined the team, eager to learn the diverse trade of B2B PR through IBA’s unique strategies. After reviewing the first quarter, I have…

Farewell to the European Super League, we hardly knew ye

It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...

Unlocking new potential, even in a crisis

In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…